Aemyrie Igneum Wood Fired Oven by Aemyrie Limited

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DESIGN DETAILS
DESIGN NAME:
Aemyrie Igneum

PRIMARY FUNCTION:
Wood Fired Oven

INSPIRATION:
Over three years of research, development and preparation took place before Aemyrie was founded in 2016 with the ambition to create an entirely new market sector at the top of the outdoor living space. Aemyrie is dedicated to a philosophy of bringing the finest cooking experiences to those who appreciate beauty and bespoke craftsmanship as much as they do gastronomic perfection and characterises traditional construction methods, brand values and cooking styles.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The name Aemyrie is derived from the old English word for ember and symbolises the most luxurious and technically advanced wood fired ovens available. The grilling chambers benefit from the input of leading chefs, allied with safe and environmentally friendly Aerogel insulators originally developed by NASA for use in the Space Programme. At the heart of each product is a world first, patent pending intelligent control system and a powerful computer running adaptive software.

OPERATION / FLOW / INTERACTION:
The interaction experience and user interface took many months of research and testing to finalise resulting in a control panel which is simplicity itself to operate. A highly intuitive digital display panel provides easy access to each function and everything has been designed so that the user can fully immerse themselves in the great pleasures of cooking. The fully automated functionality and computer systems control hidden fans and variable vents to constantly monitor and manage airflow ensuring perfectly cooked food.

PROJECT DURATION AND LOCATION:
The idea of Aemyrie was born in August 2012 following a gastronomic group holiday to Tuscany, and following over three years of research and development became formalised as a Company in April 2016. Since then the Aemyrie team further refined, prototyped and developed unique operating systems before officially launching and taking pre-orders in July 2017. The Company is based in Hampshire, England.

FITS BEST INTO CATEGORY:
Home Appliances Design

PRODUCTION / REALIZATION TECHNOLOGY:
Our team comprises artisan craftsmen, experienced designers and professional fabricators who combine to create a unique blend of personalised options and finishes. Every unit is built to order affording the side panels and control features to be made in any feasible material or finish to make this a true centrepiece. Aemyrie brings a quality unseen before making a statement which has a far greater reach than simply ownership, instead encapsulating a sense of belonging and commitment.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 1,540mm x Depth 660mm x Height 1,400mm

TAGS:
luxury, wood-fired, oven, bespoke, outdoor, kitchen, grill, barbecue, innovation, hand made

RESEARCH ABSTRACT:
Initial research and focus group workshops were conducted in 2015 & 2016 with the purpose of defining the most desirable characteristics of what was then available to the global market along with presenting five aesthetic concepts that we had developed. Groups consisted of both male and female participants in three cadres; members of the public interested in cooking and outdoor living; market experts, competition barbecue teams and judges; and professional chefs. This feedback helped to inform the strategic direction in which the overall design, aesthetic and positioning followed.

CHALLENGE:
Even at the very highest end of the market, this sector is dominated by gas fuelled American products which are pre-built and off the shelf. Aemyrie strives to offer a distinctly unique solution which is completely bespoke, exclusively fuelled by real wood and entirely built by hand in England. It was also our aim to depart with the stereotype of male-centric positioning, instead to appeal to and identify with a far wider and female inclusive audience. Our very first pre-order was commissioned by a female cooking enthusiast in Malibu, California.

ADDED DATE:
2018-03-27 19:22:01

TEAM MEMBERS (1) :


IMAGE CREDITS:
Aemyrie Limited, 2017.

PATENTS/COPYRIGHTS:
Aemyrie®, Ceramignite® and the Aemyrie® Logo and Brand are registered trademarks and Aemyrie products are protected by UK Patent Application GB1702798.8 and EU Design Registrations 004417103-0001 and 0002.

Visit the following page to learn more: http://www.aemyrie.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Aemyrie

PROFILE:
Aemyrie is a luxury brand dedicated to bespoke outdoor living. Blending state-of-the-art technology with an evocative, retro-feel exterior, Aemyrie reaches for the heights of sophistication representing a timeless, instantly recognisable and aesthetically beautiful form. The iconic outer side panels invoke an affinity to the classic 1920’s boat-tail cars paralleled with the nautical legends made famous on the Italian Riviera during the 1950’s & 60’s. Aemyrie brings a quality unseen before making a statement which has a far greater reach than simply ownership, instead encapsulating a sense of belonging and commitment.

NOMINATION DETAILS

Aemyrie Igneum Wood Fired Oven by Aemyrie Limited is a Nominee in Home Appliances Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Aemyrie Limited is also kept secret. This information will also be available later.
AWARD DETAILS

Aemyrie Igneum Wood Fired Oven by Aemyrie Limited is Winner in Home Appliances Design Category, 2017 - 2018.



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