Gin Manners Gin Bottle by Estudio Maba

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DESIGN DETAILS
DESIGN NAME:
Gin Manners

PRIMARY FUNCTION:
Gin Bottle

INSPIRATION:
For the choice of the bottle, we take into account typical forms of the classic English perfumery as well as the classical London Gin recipes universe, although the graphic elements suffer a very personal interpretation under the treatment of the brand.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The thing about gin is that is can be drunk in such very different circumstances, during the day, when relaxing after lunch, or at night, amid the noise of the disco. The desire to create a gin that would be equally popular in such different situations was a decisive factor in the decision to develop a new brand. Manners was designed as an all-inclusive project encompassing brand concept, naming, choice of container and graphic presentation.

OPERATION / FLOW / INTERACTION:
The aim of this project was to create an evolved version of the product, an interaction with the consumer. Gin is one of the most versatile spirit drinks, as it can be drunk at widely different times — during the day, while relaxing after lunch or having a casual chat, or when the sun goes down, amidst the unrestrained manners that can be found at a night club.

PROJECT DURATION AND LOCATION:
From January to September 2017 y Murcia, Spain

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Digital printing and flexography on Tintoretto Crystal Salt. Silver foil stamping and luminescent ink.

SPECIFICATIONS / TECHNICAL PROPERTIES:
95 X 70 210 mm

TAGS:
gin, packaging, label, luminescent, ink, black, light

RESEARCH ABSTRACT:
This gin is a tribute to respectful British manners, as well as to its most energetic and global movement of rebellion: Punk. When cast under a black light, the bottle transforms, taking us from polite Manners to its wilder face, No Manners, a daring conflict that represents the dual nature of the brand.

CHALLENGE:
Once the label was designed, we had to test and adapt it several times to find the perfect balance between colour and luminescence under a black light, so that daytime colours interfered as little as possible with the night-time version of the label. The search for the ideal type of ink, the colour restrictions, and the long hours of print testing have marked the development of this project.

ADDED DATE:
2018-03-27 18:44:37

TEAM MEMBERS (3) :
Concept & Graphic Design: Manel Quílez, Creative Assistant: Adrián Marzal, Beatríz Suárez, Miguel Ángel del Baño and Naming: Manel Quílez, Adrián Marzal, Beatríz Suárez, Miguel Ángel del Baño

IMAGE CREDITS:
Estudio Maba

Visit the following page to learn more: http://estudiomaba.com/en/trabajos/manners-gi n/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Destilerías Bernal

PROFILE:
Founded in 1889 by Mr. Juan Bernal González in the year 1889, this distillery has had as main objective the realization of exclusive and high quality products. From its origins, Bernal is dedicated to the elaboration of liqueurs, oils and other products of the food industry. The distinction of their Brandy, a premium work of our liquors, has offered to advance over the years towards higher quality products, adapting to the demand of the public and establishing new product variants.

NOMINATION DETAILS

Gin Manners Gin Bottle by Estudio Maba is a Nominee in Packaging Design Category.

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AWARD DETAILS

Gin Manners Gin Bottle by Estudio Maba is Winner in Packaging Design Category, 2017 - 2018.



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