Diavelo electric hair Campaign by Diavelo

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DESIGN DETAILS
DESIGN NAME:
Diavelo electric hair

PRIMARY FUNCTION:
Campaign

INSPIRATION:
We are inspired by simplicity. We wanted to create a strong message with a simple identification. Normally bicycle advertising is all the same. It is very technical orientated with a very technical message without any emotions or feelings. We have created a campaign with strong key visuals of people who reflect our target groups. It is a campaign we want to keep over time. repeating the same message.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
We have launched a campaign that is radically different from what the bicycle industry normally is doing. The normal standard in the bicycle industry when it comes to key visuals is action pictures with cyclist driving at locations. We have created a campaign with strong key visuals of people who reflect our target groups. It is a campaign we want to keep over time. repeating the same message. We are electric - are you? This is a strong involvement and direct appeal to our brand DIAVELO.

OPERATION / FLOW / INTERACTION:
The result has been very significant. The fans and followers we have created with the campaign is exactly the target group that we wished for.

PROJECT DURATION AND LOCATION:
2 years

PRODUCTION / REALIZATION TECHNOLOGY:
Magazines and billboards

SPECIFICATIONS / TECHNICAL PROPERTIES:
297 mm x 210 mm

TAGS:
branding, advertising, message, visual electric, hair

RESEARCH ABSTRACT:
Our research showed that marketing campaigns in our industry is very mee to and really not making any relevancy for the end-consumer. With our campaign we bring the ready into our world. At the same time it is a strong simple message we can repeat again and again. And the message is very simple to recognise

CHALLENGE:
It was very difficult to create the "electric hair illusions" on the pictures.

ADDED DATE:
2018-03-21 09:39:31

TEAM MEMBERS (3) :
Brian Hoehl, Claus Skytte and Jens Peter Engedal

IMAGE CREDITS:
Jens Peter Engedal

PATENTS/COPYRIGHTS:
Logo Copy right: Brian Hoehl

Visit the following page to learn more: http://bit.ly/2psd5FI
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Diavelo

PROFILE:
Diavelo is a Danish design studio. The Creative Director Mr. Brian Hoehl is one of the most wellknow designers in the world for electric bicycles. We work for many automotive companies all over the world. Our design philosophy is to integrate parts in our design as much as possible in order to create a holistic design. Another discipline that we master is to ingrate design DNA from existing brands into new developments and concepts. Diavelo is one of the most or probably the most award winning studio in the world designing electric bicycles.

NOMINATION DETAILS

Diavelo Electric Hair Campaign by Diavelo is a Nominee in Advertising, Marketing and Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Diavelo Electric Hair Campaign by Diavelo is Winner in Advertising, Marketing and Communication Design Category, 2017 - 2018.



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