Morato abroad markets packaging Identity by Giacomo Stefanelli

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DESIGN DETAILS
DESIGN NAME:
Morato abroad markets

PRIMARY FUNCTION:
packaging Identity

INSPIRATION:
We imagined the ‘typical’ experience of a foreign tourist who is travelling in Italy for pleasure or business. Around this idea, we created a picture of a traveller in a restaurant or trattoria. As they are making notes on the things that have amazed them the most about our beautiful country, they are savouring some typical dishes, accompanied with the brand’s delicious products. The project has been made to create a brand identity specifically for the international market that could convey the company values, while also appealing to the ideas and visual imagery that people in other countries conjure in their minds when they think of Italian gastronomy. An imagery made of colours, flavours and textures, but most of all flavour.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
the design have the objective to evoke in one moment the pleasure of a real Italian experience. We got the objective if looking at it can, even for a while, make people feel the enjoyable pleasure of a travel into the Italian beauty.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
6 months. Location Vicenza (Italy)

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Carton box for bread sticks printed with 8 colours Flow pack bag for Dadò printed with 8 colours

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Italy, breadsticks, taste, experience

RESEARCH ABSTRACT:
As for NEOM methodology we examinate the market and competitor and compare the situation with the client product. The elaboration of these information brought to define the personality of the new offer.

CHALLENGE:
We had to remain into the Italian design system while, in the same time we had to create a completely new one made for the abroad markets while maintaining a family feeling between the two.

ADDED DATE:
2018-03-20 20:38:04

TEAM MEMBERS (3) :
Stefano Giuseppe Dell'Orto - communication consultant, Giacomo Stefanelli - Creative Director and Barbara Cesura - Creative Director

IMAGE CREDITS:
Giacomo Stefanelli and his team

Visit the following page to learn more: http://www.neom.it/it/progetti/moratoestero-c opy/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
NEOM

PROFILE:
Neom is a Brand&Packaging design company located in Italy with offices in Verona and Padova. Neom came into being with the precise aim of creating a new venture, as new as those taking part in it feel. In 20 years’ work in the world of high-level branding for the leading Italian and international companies we have been able to consolidate our experience in all the different aspects of Corporate communication and Packaging, specialising in the Food&Beverage, Wine&Spirits, Personal Care, Home Care and Luxury sectors. Neom’s Vision is as simple as it is precise: creating success by communicating with people. The quality of the final result is achieved by maintaining high quality in every single step, from the briefing to the printing. The cooperation of the work team is decisive to reach excellence. Every action, every tool of communication (Corporate, Packaging, POP, ADV, etc.) takes part in the creation of the Vision that is expressed through the brand.

NOMINATION DETAILS

Morato Abroad Markets Packaging Identity by Giacomo Stefanelli is a Nominee in Packaging Design Category.

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AWARD DETAILS

Morato Abroad Markets Packaging Identity by Giacomo Stefanelli is Winner in Packaging Design Category, 2017 - 2018.



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