Acqua di Nepi "Magnifica" Representative package by Giacomo Stefanelli

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DESIGN DETAILS
DESIGN NAME:
Acqua di Nepi "Magnifica";

PRIMARY FUNCTION:
Representative package

INSPIRATION:
Acqua di Nepi is an Italian leading brand in Natural Sparkling water (water came out naturally sparkling) and they launched a special format of 1,5lt as represntative for their best client in Italy and abroad. For this reason they needed a special secondary packaging that could celebrate the exceptionality of the bottle. Inspiration came from the size itself and the brand identity. Noble, elegant, important, impressive. All these values needed to be represented in one single moment.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design is made on a carton tube paired with a aluminated printed paper. On the aluminium mirroring paper has been create a special effect printing with Silver Pantone in order to obtain two different silver effects. One is shining and the other, in comparison, appear solid. Above on that we anphasize the design of the label but in a different and more sophisticated style.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
2 months. Loation Nepi - VT (Italy)

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Carton tube coupled with a metallic paper printed with a Pantone Silver to create the effect of two different silver sensations.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
water, special,

RESEARCH ABSTRACT:
we had very low budget to create a very special object that can celebrate the impressive new size of the bottle. We had to research for suppliers that could satisfy the need of quality and desidered final effects.

CHALLENGE:
Express the speciality and uniqueness using a low budget for the secondary packaging.

ADDED DATE:
2018-03-18 19:03:30

TEAM MEMBERS (3) :
Stefano Giuseppe Dell'Orto - Branding consultant, Giacomo Stefanelli - Creative Director and Barbara Cesura - Creative Director

IMAGE CREDITS:
Giacomo Stefanelli & his team

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CLIENT/STUDIO/BRAND DETAILS
NAME:
NEOM

PROFILE:
Neom is a Brand&Packaging design company located in Italy with offices in Verona and Padova. Neom came into being with the precise aim of creating a new venture, as new as those taking part in it feel. In 20 years’ work in the world of high-level branding for the leading Italian and international companies we have been able to consolidate our experience in all the different aspects of Corporate communication and Packaging, specialising in the Food&Beverage, Wine&Spirits, Personal Care, Home Care and Luxury sectors. Neom’s Vision is as simple as it is precise: creating success by communicating with people. The quality of the final result is achieved by maintaining high quality in every single step, from the briefing to the printing. The cooperation of the work team is decisive to reach excellence. Every action, every tool of communication (Corporate, Packaging, POP, ADV, etc.) takes part in the creation of the Vision that is expressed through the brand.

NOMINATION DETAILS

Acqua Di Nepi "magnifica"; Representative Package by Giacomo Stefanelli is a Nominee in Packaging Design Category.

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AWARD DETAILS

Acqua Di Nepi "magnifica"; Representative Package by Giacomo Stefanelli is Winner in Packaging Design Category, 2017 - 2018.



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