Chinese Governmental Prize Design by Lu Zhao

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DESIGN DETAILS
DESIGN NAME:
Chinese Governmental Prize

PRIMARY FUNCTION:
Design

INSPIRATION:
The design of this book is inspired by the type of movable type printed in traditional Chinese printing process, which gives the book a richer sense of culture and history. Through the form of the classical box, the collection of books fully reflects the sense of the classics.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The book Chinese Governmental Prize for Publishing, a hardcover book with binding and layout style, is divided into three volumes in letter box set and printed with special environmentally-friendly cotton paper. It attaches great importance to the void on the title page and applies movable-type printing to the design of the lining papers. Following the flyleaf of the tracing paper, a text of rich layout can be seen which is arranged in a rigorous sense of order. A continuous reading of the book can be a process of unfolding the most picturesque scroll and of communicating the most diverse content. Each volume itself presents every awarding winning book with various shooting patterns, which gives the book an assorted texture. The overall design of the collection breathes a sense of simplicity, sobriety, and artistry.

OPERATION / FLOW / INTERACTION:
This book is designed to involve hearing, taste, touch, smell, sight design books, is to use the perceptual and the rational thinking method to construct perfect thorough heartthrob counts, make readers system engineering. It is the art of "form" and "expression". "Form" is the design of visual elements, such as text, image, color, material and process, to show the beauty of the visual and static modeling of books. The reader can feel the charm of the book design in a comprehensive way.

PROJECT DURATION AND LOCATION:
The book design was completed at Luxun Academy of Fine Arts School of Visual Communication Design,Lulu Zhao Design Studio,2017.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
China publishing government award, the book is a hardcover book binding style, divided into three volumes, the box set, the use of environmentally friendly cotton special paper for printing. Pay attention to the cover design of white space, the ring lining that uses movable type to design, through the title page of butter paper, step by step close to edition rich text, the level is clear, have strict order sense.

SPECIFICATIONS / TECHNICAL PROPERTIES:
China publishing government award, the book is a hardcover book binding style, divided into three volumes, the box set, the use of environmentally friendly cotton special paper for printing. Pay attention to the cover design of yu bai space, the ring lining that USES movable type to design, through the title page of butter paper, step by step close to edition rich text, the level is clear, have strict order sense.

TAGS:
Graphic Designs in the Chinese Government Awards for Winning entries, Graphic Designs in the Chinese Government Awards for Winning entries Frame design award, Hardcover books, 2007-2013Three volumes

RESEARCH ABSTRACT:
This book is designed to involve hearing, taste, touch, smell, sight design books, is to use the perceptual and the rational thinking method to construct perfect thorough heartthrob counts, make readers system engineering. It is the art of "form" and "expression". "Form" is the design of visual elements, such as text, image, color, material and process, to show the beauty of the visual and static modeling of books. The reader can feel the charm of the book design in a comprehensive way.

CHALLENGE:
In the creative design process, I think that the internal photography of books is the most difficult part of the design process. Take full consideration of the layout of the book and the presentation of the book itself and the presentation of formal aesthetics. The information conveyed by the book design is full and accurate, and the new attempt and exploration of the printing process is fully reflected in the prospective of the book design. The significance of book publishing is the trend that leads the development of the design and development of contemporary books, which fully embodies the certain social effects brought by the publication of books.

ADDED DATE:
2018-03-16 10:01:44

TEAM MEMBERS (1) :
Luxun Academy of Fine Arts School of Visual Communication Design,Lulu Zhao Design Studio

IMAGE CREDITS:
Lu Zhao, 2017.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Luxun Academy of Fine Arts, School of Visual Communication Design, China

PROFILE:
-



NOMINATION DETAILS

Chinese Governmental Prize Design by Lu Zhao is a Nominee in Print and Published Media Design Category.

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AWARD DETAILS

Chinese Governmental Prize Design by Lu Zhao is Winner in Print and Published Media Design Category, 2017 - 2018.



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