UrbnEarth Planter Automated Garden by Phil Weiner and Ed Martin

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DESIGN DETAILS
DESIGN NAME:
UrbnEarth Planter

PRIMARY FUNCTION:
Automated Garden

INSPIRATION:
A few years ago my father passed away from diabetes. This spurred me to take my own journey into homegrown food – starting with salads. Unbeknownst to most consumers, how salad makes its way through the supply chain is far from fresh and safe. Salad holds the record for most wasted produce and is the leader in foodborne illness. This product transforms users from consumers to empowered producers, creating a significant paradigm-shift in our food-supply chain.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Planter is a beautiful at-home system for growing fresh organic salads outdoors. The Planter waters itself and learns what plants grow best at your home. Each Planter comes with compostable seed trays pre-filled with nutrient-rich planter mix that snap right into place. Fill up the reservoir, drop in the trays and voila. Your greens are ready to grow! Refills are automatically delivered right to your door via a subscription service.

OPERATION / FLOW / INTERACTION:
Each Planter comes with compostable seed trays pre-filled with nutrient-rich planter mix that snap right into place. Fill up the reservoir, drop in the trays and voila. Your greens are ready to grow! Refills are automatically delivered right to your door via a subscription service. Not only is the Planter is self-watering, it's four discreetly placed sensors learn what plants can thrive in your home environment based off of sunlight, soil temperature, and location. The Planter app then personalizes each salad subscription to your patio. The Planter distinguishes itself from other growing systems by producing enough greens to enjoy a salad every couple of days throughout the year. Depending on where you live, you can grow kale, tomatoes, mixed greens, spinach, basil, radishes, and more.

PROJECT DURATION AND LOCATION:
The project was started in April of 2015 in San Francisco, CA and ended in May of 2017.

FITS BEST INTO CATEGORY:
Social Design

PRODUCTION / REALIZATION TECHNOLOGY:
After conducting an in-house study on design preferences with potential growers, we finalized the direction of a circular design that was symbolic of something that many American families already have on their patios – a grill. We prototyped the Planter in Solidworks and used Statasys 3D printers to iterate on the design. The out shell of the Planter is made of ASA plastic which has improved weather resistance and UV stabilization properties. Not only does it deliver the best growing experience, but the straw-based compostable seed trays and peat-free planter mix take full advantage of cradle-to-cradle principles.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The Planter is (L x D x H) 787.4mm x 787.4 x 762mm

TAGS:
planter, food, garden, growing, sustainable, salad, container, irrigation, water, produce

RESEARCH ABSTRACT:
The feasibility of the Planter to have broad environment grow capabilities was desirable to ensure widespread geographic usability. We relied heavily on user data from UrbnEarth's first product, the UrbMat, and polled existing and potential customers who had signed up on a landing page. Through interviewing 112 potential customers that covered USDA hardiness zones with at least three growing seasons, we crafted a rubric with requirements that touched the following categories: brand, features, assembly, shipping, and manufacturability.

CHALLENGE:
The principal challenge of creating the Planter was developing a system that grows the greens in a variety of outdoor conditions, maintains an elegant yet iconic aesthetic, and produces enough salads for a family to enjoy throughout the year with minimal labor. And to do so with a value proposition that would meet 99% of Americans' needs – instead of just 1% of early tech adopters. A fun and educational way to provide a steady supply of organic greens that are fresher, safer, and stay fresh longer.

ADDED DATE:
2018-03-13 07:28:23

TEAM MEMBERS (2) :
Phil Weiner and Ed Martin

IMAGE CREDITS:
Photo Credits: Phil Weiner

PATENTS/COPYRIGHTS:
Copyrights belong to Philip-Michael Weiner, 2017.

Visit the following page to learn more: http://urbnearth.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Studio PMBW

PROFILE:
A different breed of design studio based in Oakland, CA. We position, craft, and scale extraordinary brands.

NOMINATION DETAILS

Urbnearth Planter Automated Garden by Phil Weiner and Ed Martin is a Nominee in Sustainable Products, Projects and Green Design Category.

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AWARD DETAILS

Urbnearth Planter Automated Garden by Phil Weiner and Ed Martin is Winner in Sustainable Products, Projects and Green Design Category, 2017 - 2018.



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