Addicted Bracelet Bag Handbag by Parisa Wang

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DESIGN DETAILS
DESIGN NAME:
Addicted Bracelet Bag

PRIMARY FUNCTION:
Handbag

INSPIRATION:
Inspired by the woman who wears her heart on her sleeve, the Addicted bracelet bag is crafted from smooth full grain leather and punctuated with the brand's distinctive buckle that works as a top handle, allowing the bag to be worn as a wristlet or as a cross body with its detachable shoulder strap.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Addicted bracelet bag features an unique bottle shaped silhouette with distinctive ring buckle that functions as a top handle. The striking bracelet like handle enhances its jewelry feel while looping over the wrist. Crafted from smooth full grain calfskin, it has a compact interior that has enough space for your cell phone, wallets and keys. Its detachable and adjustable shoulder strap allows it to be worn as long shoulder, cross body, or carried in the hand on the top handle.

OPERATION / FLOW / INTERACTION:
Our customers love the Addicted bracelet bag and they wear the style as wristlet, cross body or top handle bag. Refinery 29 credits us for bringing the early 2000s wristlet trend back with the Addicted bracelet bag by innovating it with an undeniably modern twist. Our customers love tagging us on social media with different ways of how they wear their Addicted bracelet bags. We created a PW Wonder Women community to champion and celebrate women, featuring inspirational women and our customers who inspire us everyday on their success, versatile style, and active lifestyle.

PROJECT DURATION AND LOCATION:
Launched as a part of the Parisa Wang Fall Winter 2016 Collection in New York City, the Addicted Bracelet Bag has been the brand's bestseller since season I.

PRODUCTION / REALIZATION TECHNOLOGY:
Parisa Wang handbags are designed to merge classic beauty with an undeniably modern twist and functionality. Each handbag is carefully handcrafted with sensibly sourced, high quality, full grain leather by experienced artisans, ensuring durability, and inherent luxury. It takes over 6 months to turn a design idea to a beautiful product. I oversee the process from design rendering, pattern making, sourcing leather and hardware, cutting patterns, painting edges, sewing and finishing by hand, to packing and delivering.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 6.75 inches Height 7.5 inches Depth 2.5 inches

TAGS:
Parisa Wang, Bracelet Bag, Addicted Bracelet Bag, Parisa Wang Addicted Bracelet Bag, Parisa Wang Handbag, Parisa Wang Bag, Addicted

RESEARCH ABSTRACT:
Our research background includes design sketches, proto sample development in New York City, market researches for product assortments and price points, factory researches for souring and production, consumer demographic and geo location researches. Based on our researches, we saw a need for high quality, uniquely designed handbags for under USD250 for women in 24 to 45 age group. In terms of researching tools, we used Google analytics, Adobe creative suite, WGSN for trend forecasts and door to door analysis to collect floor feedbacks from sales managers, buyers and customers. We also hosted in store popup events to collect valuable feedbacks from direct consumers.

CHALLENGE:
The hardest part of bringing Addicted bracelet bag to life is to find an reliable leather factory with experienced artisans to handmade all handbags with sensibly sourced, high quality leather to ensure durability and inherent luxury. With a luxury fashion background, our founder Parisa Wang were able to source factories and leather workshops globally from Turkey, Korea, Spain, Hongkong, and India and finally locked in an experienced factory in Hongkong who work with advanced contemporary handbag labels to produce our designs.

ADDED DATE:
2018-03-09 21:31:40

TEAM MEMBERS (4) :
CEO & Creative Director: Parisa Wang , Press & PR: JR , Wholesale Manager: Parisa Wang and Design Assistant: Chloe W

IMAGE CREDITS:
Image #1: Photographer David Luo, Creative Director Parisa Wang, Set Designer Zanita Whittington, Assistant Chloe Wang, 2018.
Image #2: Photographer David Luo, Creative Director Parisa Wang, Set Designer Zanita Whittington, Assistant Chloe Wang, 2018.
Image #3: Photographer David Luo, Creative Director Parisa Wang, Set Designer Zanita Whittington, Assistant Chloe Wang, 2018.
Image #4: Photographer David Luo, Creative Director Parisa Wang, Set Designer Zanita Whittington, Assistant Chloe Wang, 2018.
Image #5: Photographer David Luo, Creative Director Parisa Wang, Set Designer Zanita Whittington, Assistant Chloe Wang, 2018.

PATENTS/COPYRIGHTS:
On Friday, April 07, 2017, a U.S. federal trademark registration was filed for PARISA WANG by Parisa Wang, New York, NY 10011. The USPTO has given the PARISA WANG trademark serial number of 87402623. The current federal status of this trademark filing is REGISTERED. The correspondent listed for PARISA WANG is KATHARYN "KAT" BOND of GRAY LEGAL, 119 WEST 24TH STREET, 3RD FLOOR, NEW YORK, NY 10011 . The PARISA WANG trademark is filed in the category of Jewelry Products , Leather Products (not including clothing) . The description provided to the USPTO for PARISA WANG is Jewelry and handbag.

Visit the following page to learn more: http://www.parisawang.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Parisa Wang

PROFILE:
PARISA WANG WAS FOUNDED WITH A MISSION: TO CREATE SINGULAR, LUXURIOUS HANDBAGS WITH ACCESSIBLE PRICE POINTS THAT WOMEN INSTINCTIVELY REACH FOR. Launched in 2016 in New York City, Parisa Wang has been notable for its iconic bracelet bag with signature ring buckle, gathering national attention on WWD, Glamour, Cosmopolitan, Vogue and Refinery29, among numerous other publications and are liked by Bella Hadid, Eva Chen, Aya Kanai, among other celebrities and style influencers. Our stock lists include global retailers Shopbop, Bloomingdales(Fall 2018), high-end designer boutiques such as Opening Ceremony, Boon the shop(Fall 2018), Tomorrowland(Fall 2018) and Concrete+Water.

NOMINATION DETAILS

Addicted Bracelet Bag Handbag by Parisa Wang is a Nominee in Fashion and Travel Accessories Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Addicted Bracelet Bag Handbag by Parisa Wang is Winner in Fashion and Travel Accessories Design Category, 2017 - 2018.

· Read the interview with designer Parisa Wang for design Addicted Bracelet Bag here.

· Press Members: Login or Register to request an exclusive interview with Parisa Wang.

· Click here to register inorder to view the profile and other works by Parisa Wang.
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