NWD Mooncake Package Design by The Box Brand Design Ltd.

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DESIGN DETAILS
DESIGN NAME:
NWD Mooncake

PRIMARY FUNCTION:
Package Design

INSPIRATION:
The most inspiration is the culture idea of NWD ltd., - the Artisanal movement. The design is want to delivering a idea of the art by giving. Feeling the sentiment from the craft, experiencing the life from the art. The art of paper-cutting is one of the most important types of Chinese folk art with festivities and happiness in Chinese culture.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
New World Development Company Limited (NWD) commis to adding superior taste and creating a true artisanal journey for its clients. Based on this service mission, we express the Chinese traditional paper cutting hand craft art in a new modern way. Each cutting encompasses a world of great treasures - a state of mind, heritage and aesthetic appreciation. Each layers of the cutting represent the inspire of the company itself.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
2 months and located in Hong Kong

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Paper laser Cut

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
Finding the meaning of mid- Autumn festival to Chinese people and the background check about the corporation. The core point is finding the way connecting the design with the corporate itself.

CHALLENGE:
-

ADDED DATE:
2018-03-09 03:51:22

TEAM MEMBERS (5) :
Design Director: Joey Lo 
Art Director: Yvonne Chung , Designer: Joey Lo, Vicky Lau , Copywriter(s): Karis Ye, Ivy Wang, Strategist(s): Karis Ye, Ivy Wang and Cooperator: Miki Long

IMAGE CREDITS:
The Box Brand Design Ltd., 2017.

Visit the following page to learn more: http://boxbranddesign.com/work.php?wid=197


CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-



NOMINATION DETAILS

Nwd Mooncake Package Design by The Box Brand Design Ltd is a Nominee in Packaging Design Category.

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AWARD DETAILS

Nwd Mooncake Package Design by The Box Brand Design Ltd is Winner in Packaging Design Category, 2017 - 2018.



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