DESIGN NAME: NWD Mooncake
PRIMARY FUNCTION: Package Design
INSPIRATION: The most inspiration is the culture idea of NWD ltd., - the Artisanal movement. The design is want to delivering a idea of the art by giving. Feeling the sentiment from the craft, experiencing the life from the art. The art of paper-cutting is one of the most important types of Chinese folk art with festivities and happiness in Chinese culture.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: New World Development Company Limited (NWD) commis to adding superior taste and creating a true artisanal journey for its clients. Based on this service mission, we express the Chinese traditional paper cutting hand craft art in a new modern way. Each cutting encompasses a world of great treasures - a state of mind, heritage and aesthetic appreciation. Each layers of the cutting represent the inspire of the company itself.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: 2 months and located in Hong Kong
FITS BEST INTO CATEGORY: Packaging Design
|
PRODUCTION / REALIZATION TECHNOLOGY: Paper laser Cut
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: -
RESEARCH ABSTRACT: Finding the meaning of mid- Autumn festival to Chinese people and the background check about the corporation. The core point is finding the way connecting the design with the corporate itself.
CHALLENGE: -
ADDED DATE: 2018-03-09 03:51:22
TEAM MEMBERS (5) : Design Director: Joey Lo 
Art Director: Yvonne Chung , Designer: Joey Lo, Vicky Lau , Copywriter(s): Karis Ye, Ivy Wang, Strategist(s): Karis Ye, Ivy Wang and Cooperator: Miki Long
IMAGE CREDITS: The Box Brand Design Ltd., 2017.
|