Xfinity xFi Mobile Application by Comcast UX NYC

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DESIGN DETAILS
DESIGN NAME:
Xfinity xFi

PRIMARY FUNCTION:
Mobile Application

INSPIRATION:
We created xFi for everyone who wants to take control over something they feel they never truly understood: WiFi. We designed it in a way that was friendly and inviting, creating playful avatars to present a human-centric point of view, rather than a technology-centric one. Our goal was to humanize something that was previously invisible, confusing, and laden with tech jargon.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
xFi is a personalized WiFi experience. Taking control of their home WiFi with easy to use tools across the platform, users know what devices are online, optimize coverage, even pause WiFi access during dinner time or choose the time their kids should be online. It’s the ultimate control tool to deliver freedom to discover everything in your WiFi connected world where the most time is spent with experiences. 

OPERATION / FLOW / INTERACTION:
Our navigation structure was developed following an extensive amount of research. We had prototyped out a considerable number of variations of the proper UI, and put countless iterations in front of users to gauge a better understanding of what they were looking for; this helped us glean a better understanding of what features belonged in exactly what spaces. Through ethnographic studies, we gained strategic insights about how people think about high-speed data, which in turn informed prototype development.

PROJECT DURATION AND LOCATION:
Xfinity xFi was launched in April 2017

PRODUCTION / REALIZATION TECHNOLOGY:
UX an UI fir xFi wa primarily designed in Sketch, then handed off to the development team. Available on mobile, web and set-top box, xFi was built using HTML, CSS and JavaScript. Notable libraries used include Polymer, Vue.js and Redux. Though mobile—iOS and Android—is the core experience, we had to be cognizant of our multiplatform touchpoints, which include a stand-alone responsive web experience, an app on our XFINITY X1 TV platform and a number of customer service components for our agents.”

SPECIFICATIONS / TECHNICAL PROPERTIES:
iOS, Android, Web App and X1 Tv app.

TAGS:
Mobile, iPhone, WiFi, Network Management.

RESEARCH ABSTRACT:
We looked at how to sway the mindset of most users, steering away from dense directions and functionality along with scary terms like “network configuration”. Instead, we aimed to create something our customers would actually enjoy using. We considered the biggest challenges—from Gateway setup to troubleshooting—then reduced the complexity around these flows to build an accessible, easily adaptable experience. Through an exhaustive competitive analysis and a collaborative process between UX, Product, Development, Customer Experience , Accessibility and Quality Assurance teams we conducted User research and prototype testings to assess the accuracy of our design and hierarchy of contents and interactions in order to create an experience that is utility but also easy and offers added value.

CHALLENGE:
We had to approach this project from a unique UX perspective. xFi needed to be viable and useful for more than 25 million users. Our goal was to appeal to everyone with Comcast Internet service; and that was inherently challenging. We needed to help get people comfortable with WiFi, put a human face to it. And we had to empower customers to do things that seemed difficult or complex. It was most challenging to create an experience that helped a large subset of people get past a sort of ‘tech phobia.’

ADDED DATE:
2018-03-07 20:24:51

TEAM MEMBERS (23) :
Thomas Loretan, SVP, , Robb Degidio, VP, , Steven Leardi, CD, , Angela Amato, ACD, , Marcus Loechner, Principal XD Dev, , Lily Jen, UX, , David Cline , Reasearch, , Alexis Calabrese, Copy Writer, , Cristobal Oltra, Lead Visual Designer, , Jason Silverman, Sr. UX, , Lily Cho, Sr. UX, , Hilary Beck, Frontend Dev, , Henry Dickson, Frontend Dev, , Lee Sargent, Frontend Dev, , Brendan Rohan, UX, , Geoffrey Zabell, PM, , Christopher Taylor, Sr. Designer, , Keith Rangnow, UX, , Yoonji Lee, Visual Designer, , Jinsook Bae, Designer, , Nino Barateli, Designer, , Eun Su Chang, UX, and Kate Unver, Sr Copy Writer

IMAGE CREDITS:
Cristobal Oltra

Visit the following page to learn more: http://www.xfinity.com/learn/internet-service /wifi
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CLIENT/STUDIO/BRAND DETAILS
NAME:
COMCAST

PROFILE:
Comcast is one of the biggest entertainment and digital services companies in the US. It's brand Xfinity focuses on TV, and internet services. xFi was created for customers with High speed internet plans who needed to have more control and agency over their networks

NOMINATION DETAILS

Xfinity Xfi Mobile Application by Comcast Ux Nyc is a Nominee in Mobile Technologies, Applications and Software Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Comcast UX NYC is also kept secret. This information will also be available later.
AWARD DETAILS

Xfinity Xfi Mobile Application by Comcast Ux Nyc is Winner in Mobile Technologies, Applications and Software Design Category, 2017 - 2018.



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