They New York Footwear by They New York

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DESIGN DETAILS
DESIGN NAME:
They New York

PRIMARY FUNCTION:
Footwear

INSPIRATION:
Our design is conceived to celebrate design itself, starting with a shoe as our blank canvas. Through it, we embrace a minimalist ethos while paying homage to the geometric precursors of German Bauhaus and modern Japanese graphics and architecture. We wanted to create something that adequately expresses our appreciation to the beauty of simplicity — that is, a strong reduction of the visual language, yet one that’s expressive in its delicate combination of form, color, and space.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
THEY was founded by siblings Jack and Angela Lin in Manhattan who share a unanimous passion for minimalist design that captures both practical functionality and an inarguably sophisticated aesthetic. We draw from over 30 years of family expertise in the Japanese footwear industry, manufacturing entirely in our family factory in Taiwan. Our product aims to present high-quality craftsmanship with the greatest attention to material and compositional details.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
THEY launched officially in 2017. We are now available in over 9 countries worldwide with our main market in the US.

PRODUCTION / REALIZATION TECHNOLOGY:
Perhaps the most defining characteristic of every THEY product is the geometric shape seamlessly embedded within the shoe’s silhouette. But creating this distinct look is deceivingly difficult. In traditional shoemaking, the upper portion and the sole are created separately then pieced together, which would ultimately break the fluidity of our design. Instead, our expert craftsmen have developed a meticulous method for hand-aligning the shoe's upper half with its custom made bi-color rubber sole, for perfect uniform connectivity.

SPECIFICATIONS / TECHNICAL PROPERTIES:
It's a shoe. It comes in different shoe sizes.

TAGS:
Minimalism, Geometric, Suprematism, Bauhaus, Japanese Minimalism, Architectural

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2018-03-07 15:57:57

TEAM MEMBERS (1) :


IMAGE CREDITS:
Ingmar Chen

Visit the following page to learn more: http://www.theynewyork.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
THEY NEW YORK

PROFILE:
THEY New York is a minimalist footwear label founded by siblings Jack and Angela Lin. The founders come from a family that has been manufacturing footwear for Japanese private labels for the past 40 years. The core design of THEY is inspired by fundamental elements of the German Bauhaus movement and the aesthetics rooted in Japanese minimalism and architectural forms. We believe in creating a shoe that celebrates design itself, with each pair standing out with muted elegance.

NOMINATION DETAILS

They New York Footwear by They New York is a Nominee in Footwear, Shoes and Boots Design Category.

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AWARD DETAILS

They New York Footwear by They New York is Winner in Footwear, Shoes and Boots Design Category, 2017 - 2018.



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