Fleet Of Time Film Memorabilia Memorabilia by BEAMY

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DESIGN DETAILS
DESIGN NAME:
Fleet Of Time Film Memorabilia

PRIMARY FUNCTION:
Memorabilia

INSPIRATION:
Paying homage to the original novel and the story backdrop, we created a box set of 4 'books'. Working around the concept of reminiscence, the paraphernalia is made even more personal and meaningful.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
We were commissioned to design the memorabilia for "Fleet of Time"(released as Back In Time in North America), one of the top Chinese box office films in China, adapted from a popular Chinese novel. Directed by Zhang Yi Bai, the story is set in the 1990s/2000s Beijing, a coming-of-age tale of 5 friends who grew apart over time. We were set to create something more than just a usual film souvenir set and it has to appeal to fans of both the film and novel.

OPERATION / FLOW / INTERACTION:
Creating 4 individual boxes that fits into a 'jacket' that resembles a book set, each 'book' contains rather useful items for e.g, a poster and wrapping paper, bookmarks, stickers, sticky notes, postcards, a notebook and a 2015 calendar. Colors distinguish the different 'life phases' of the characters as in the film.

PROJECT DURATION AND LOCATION:
The project started in September 2014 and completed in November 2014 in Shanghai, China, and was released in December 2014.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Conqueror paper was used for this project. Pantone metallic colors and special effects like diecut, spotuv were applied to certain parts of the memorabilia. This memorabilia is of limited edition with only 2014 serialized copies by using black hotstamping.

SPECIFICATIONS / TECHNICAL PROPERTIES:
180 mm x 50 mm x 240 mm

TAGS:
design, memorabilia, film, packaging, paraphernalia, special effects, spotuv

RESEARCH ABSTRACT:
We read the entire novel thrice, as well as the movie script to understand more about the characters so that the content of this memorabilia will resonate with the characters.

CHALLENGE:
We not only have to create something more than just a usual film souvenir set, it has to appeal to fans of both the film and novel. We had only 2 months to complete the project - from research, concept, design, roughs, mockups to actual production. We went through rounds of paper stock selection before deciding on which paper stock to utilize as well as mockups before the actual production. It was intense yet fulfilling.

ADDED DATE:
2018-03-02 08:11:33

TEAM MEMBERS (3) :
RONN LEE, YUTIEN PENG and LINZ LIM

IMAGE CREDITS:
BEAMY

Visit the following page to learn more: http://bit.ly/2Fjhp4c
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CLIENT/STUDIO/BRAND DETAILS
NAME:
LE GRANDE FILMS

PROFILE:
LE GRANDE FILMS is a feature film production based in Beijing, China.

NOMINATION DETAILS

Fleet of Time Film Memorabilia Memorabilia by Beamy is a Nominee in Print and Published Media Design Category.

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AWARD DETAILS

Fleet of Time Film Memorabilia Memorabilia by Beamy is Winner in Print and Published Media Design Category, 2017 - 2018.



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