In The Mood for Coffee Coffee Packaging by Salvita Bingelyte

Home > Winners > #66654


DESIGN DETAILS
DESIGN NAME:
In The Mood for Coffee

PRIMARY FUNCTION:
Coffee Packaging

INSPIRATION:
I immediately thought of monkeys since they are a common thread among the five coffee regions represented. I was inspired by their expressions and behaviors, which seem to reflect their moods, much like us humans. By using monkey illustrations with expressions that reflect their mood, it creates an impressionable and long lasting image, playful and a bit ironic, especially with a hat on their head.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Branding and packaging for an International coffee company’s single origin, premium Arabica beans from five coffee regions – Ethiopia, Tanzania, Indonesia, Zimbabwe and Colombia. The goal was to appeal to a new generation of coffee drinkers: hipsters with old school style and a little extra money in their back pocket, interested in the complex, flavors of coffee, similar to a fine wine or craft beer.

OPERATION / FLOW / INTERACTION:
Create logo and packaging that would stand apart from the other coffees on the market and easily flow to other products. The memorable monkey faces on kraft paper can easily transpose to products like tea and chocolate as well as marketing items such as t-shirts and mugs, making everything cohesive.

PROJECT DURATION AND LOCATION:
From August 2017 to December 2017 in Lithuania

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Hand drawn, vintage inspired illustrations on kraft paper. Black ink represents the color of coffee and the monkey illustrations are playful, with facial expressions hinting at the coffee’s flavor profile such as sour citrus or smooth chocolate.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 140 mm x Depth 95 mm x Height 330 mm

TAGS:
Packaging, coffee brand, coffee, coffee beans, Arabica, design, branding, graphic design, Salvita Design, Lithuania

RESEARCH ABSTRACT:
The monkey symbolizes diplomacy, intellect and wisdom. Placing a hat on top of their head, further magnifies these traits creating an imagine of sophistication, not only on the bag, but in the bag too.

CHALLENGE:
It was very challenging to create monkey expressions that evoked a positive reaction in people. After more than a month of creating numerous illustrations, changing their eyes, expression or entire face, and constantly testing people’s reactions, we finally came up with illustrations that achieved positive results, a sophisticated character with a little sense of humor.

ADDED DATE:
2018-02-28 21:43:57

TEAM MEMBERS (1) :


IMAGE CREDITS:
Greta Duobienė (Illustrator)

Visit the following page to learn more: http://www.salvita.lt
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Coffee24

PROFILE:
Strategically located in Lithuania, coffee and tea company, Coffee24, seamlessly supplies cafés, restaurants, hotels and businesses throughout Europe and CIS with quality coffees, teas, chocolates and equipment. The company offers a wide selection of single-origin coffees and premium blends under the brand, "The Mood". These coffees are hand crafted and fire roasted in small batches to enhance each coffee’s unique flavors and characteristics. Coffee24 offers wholesale and B2B globally.

NOMINATION DETAILS

In The Mood For Coffee Coffee Packaging by Salvita Bingelyte is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Salvita Bingelyte when results are announced.
AWARD DETAILS

In The Mood For Coffee Coffee Packaging by Salvita Bingelyte is Winner in Packaging Design Category, 2017 - 2018.



· Press Members: Login or Register to request an exclusive interview with Salvita Bingelyte.

· Click here to register inorder to view the profile and other works by Salvita Bingelyte.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like Salvita Bingelyte's Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like In The Mood For Coffee Coffee Packaging? Help us create a global awareness for good packaging design worldwide. Show your support for Salvita Bingelyte, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |