Omdesign 2017 Promotional Packaging Promotional Packaging by Omdesign

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DESIGN DETAILS
DESIGN NAME:
Omdesign 2017 Promotional Packaging

PRIMARY FUNCTION:
Promotional Packaging

INSPIRATION:
The devastation of the Portuguese forest, provoked by the fires, and the extreme drought that Portugal went through in 2017, are a reality that nowadays directly affect each and every one of us, and also affect the current lack of hydraulic resources. So, Omdesign combined the promotion of the balance among all natural resources and the amount of awards won in the last three years to reinforce their commitment to the future.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In line with the environmental concerns Omdesign has always defended, they have designed this special packaging based on the burnt wood from Portuguese forest. This small gesture reinforces Omdesign enormous respect for nature, so that a more sustainable and balanced future can be prepared. With this action, Omdesign has launched a challenge to plant the 165 stone pines, one for each award the company has received in the last three years.

OPERATION / FLOW / INTERACTION:
Omdesign believes that it is in the hands of each and every one of us to contribute to greater and real environmental conservation, avoiding extreme situations like the one Omdesign wants to convey with this caricature of a water dispenser, doling out water drop by drop. Omdesign also defends that it is only in this way, and with this kind of awareness, that Mankind, the products and brands that Omdesign is proudly to work with, can be sustainable.

PROJECT DURATION AND LOCATION:
This project was started in September 2017 in Porto (Portugal) and finished in December.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The special packaging has a burnt stone pine wood base from Portuguese forest. It is made of a burnt tree trunk, without any kind of treatment, that was only brushed and, at its front, was applied a high relief card and a stamp, where Omdesign convey the company’s message. Inside, you can find a glass bottle of water, with the label and black label merged in one, a water dispenser and a pine tree.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 265mm x Depth 110mm x Height 250mm

TAGS:
Omdesign, Design, Packaging, Self-promotion Packaging, Sustainability, Environmental Care, Nature

RESEARCH ABSTRACT:
Established in 1998, Omdesign is a Portuguese design and advertising agency that works with leading companies worldwide in different industries such as beverages, wines, food, mass consumption, tourism, among others. In order to celebrate the 165 national and international awards they have won in the last three years, Omdesign decided to create this packaging to reinforce their commitment to the future.

CHALLENGE:
The main challenge was to create a sustainable and memorable package able to communicate a strong message with a simple gesture, meaning that by working together, we can help return to our forest part of what was destroyed by the fires, as well as what we take from it to develop the solutions we create every day.

ADDED DATE:
2018-02-28 18:24:35

TEAM MEMBERS (1) :
-

IMAGE CREDITS:
Omdesign

Visit the following page to learn more: http://www.omdesign.pt
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Omdesign

PROFILE:
Established in 1998, Omdesign is a Portuguese design and advertising agency that works on a daily basis for clients that honour it with their patronage and loyalty. Based on a solid relationship between the agency and its customers, Omdesign works with leading companies worldwide in industries such as food and beverage, mass consumption, tourism and others. The agency is recognised globally for the high quality and excellence of its work.

NOMINATION DETAILS

Omdesign 2017 Promotional Packaging Promotional Packaging by Omdesign is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Omdesign 2017 Promotional Packaging Promotional Packaging by Omdesign is Winner in Packaging Design Category, 2017 - 2018.



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