Ogari chicken Whole chicken packaging by Bond Creative |
Home > Winners > #66365 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Ogari chicken PRIMARY FUNCTION: Whole chicken packaging INSPIRATION: Ogari, a unique broiler chicken raised in Luong Hue farm, valued for its flavor and high nutrition which is Vietnamese favorite food. The farm owners impressed us by their passion for raising broiler and taking every care in order to serve customers a special product which is organic healthy and good tasted. The farm required a packaging design not only good food preservation but also eye-catching branding tool. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Ogari packaging’s goal is to raise customers awareness about Vietnam product in the modern aspect. To meet the client’s requirement as well as impress their target customer, the design concept use Vietnam country images to impress customer by high-quality breeding process. The key visual is inspired by Do craft and Dong Ho picture, two of Vietnam traditional material design. All the illustrations followed Dong Ho style and supporting elements like bamboo evoke the sense of familiarity about Vietnam village as well as giving the product line a strong character and distinctive look that stands out on the shelves. OPERATION / FLOW / INTERACTION: Open food wrapper and cook chicken directly. PROJECT DURATION AND LOCATION: Project started in March and finished in June 2017 in Hanoi, Vietnam FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Plastic, Paper SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Food, Prepared food, Vietnam, Bond Creative RESEARCH ABSTRACT: It was really important to find a way that would allow the product to be linked to Vietnam culture. That's the direction our specialists have taken while researching the project, exploring the visual aspects of the country's culture and trying to incorporate them into a viable design. CHALLENGE: Almost Vietnam whole chicken have poor-design packaging, and even cannot compare with imported food. In order to change this problem, we offer an unusual concept including using black plastic box instead of cheaper materials such as foam tray, vacuum or nylon bag. It is an extremely strong element of the brand that it makes the products recognizable from any view angle. Additionally, our design must cover the disadvantages like chicken-breast, just reveal exactly wings and drumsticks through the lid. ADDED DATE: 2018-02-28 11:41:32 TEAM MEMBERS (1) : Nguyen Thach Nguyen, Nguyen Thanh Ngan, Nguyen Thi Huyen, Nguyen Mai Linh IMAGE CREDITS: Bond Creative PATENTS/COPYRIGHTS: Copyrights belong to Bond Creative, 2017 |
||||
| Visit the following page to learn more: http://bond.com.vn/portfolio/ogari/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Luong Hue PROFILE: Established in 2006, Luong Hue .JSC gets on top 3 of poultry breeding industry in Vietnam. They are the pioneer enterprise applying VIETGAP biosafety method to breeding production. |
| AWARD DETAILS | |
 |
Ogari Chicken Whole Chicken Packaging by Bond Creative is Winner in Packaging Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Bond Creative. · Click here to register inorder to view the profile and other works by Bond Creative. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Bond Creative's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
