Ogari chicken Whole chicken packaging by Bond Creative

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DESIGN DETAILS
DESIGN NAME:
Ogari chicken

PRIMARY FUNCTION:
Whole chicken packaging

INSPIRATION:
Ogari, a unique broiler chicken raised in Luong Hue farm, valued for its flavor and high nutrition which is Vietnamese favorite food. The farm owners impressed us by their passion for raising broiler and taking every care in order to serve customers a special product which is organic healthy and good tasted. The farm required a packaging design not only good food preservation but also eye-catching branding tool.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Ogari packaging’s goal is to raise customers awareness about Vietnam product in the modern aspect. To meet the client’s requirement as well as impress their target customer, the design concept use Vietnam country images to impress customer by high-quality breeding process. The key visual is inspired by Do craft and Dong Ho picture, two of Vietnam traditional material design. All the illustrations followed Dong Ho style and supporting elements like bamboo evoke the sense of familiarity about Vietnam village as well as giving the product line a strong character and distinctive look that stands out on the shelves.

OPERATION / FLOW / INTERACTION:
Open food wrapper and cook chicken directly.

PROJECT DURATION AND LOCATION:
Project started in March and finished in June 2017 in Hanoi, Vietnam

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Plastic, Paper

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Food, Prepared food, Vietnam, Bond Creative

RESEARCH ABSTRACT:
It was really important to find a way that would allow the product to be linked to Vietnam culture. That's the direction our specialists have taken while researching the project, exploring the visual aspects of the country's culture and trying to incorporate them into a viable design.

CHALLENGE:
Almost Vietnam whole chicken have poor-design packaging, and even cannot compare with imported food. In order to change this problem, we offer an unusual concept including using black plastic box instead of cheaper materials such as foam tray, vacuum or nylon bag. It is an extremely strong element of the brand that it makes the products recognizable from any view angle. Additionally, our design must cover the disadvantages like chicken-breast, just reveal exactly wings and drumsticks through the lid.

ADDED DATE:
2018-02-28 11:41:32

TEAM MEMBERS (1) :
Nguyen Thach Nguyen, Nguyen Thanh Ngan, Nguyen Thi Huyen, Nguyen Mai Linh

IMAGE CREDITS:
Bond Creative

PATENTS/COPYRIGHTS:
Copyrights belong to Bond Creative, 2017

Visit the following page to learn more: http://bond.com.vn/portfolio/ogari/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Luong Hue

PROFILE:
Established in 2006, Luong Hue .JSC gets on top 3 of poultry breeding industry in Vietnam. They are the pioneer enterprise applying VIETGAP biosafety method to breeding production.

NOMINATION DETAILS

Ogari Chicken Whole Chicken Packaging by Bond Creative is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Ogari Chicken Whole Chicken Packaging by Bond Creative is Winner in Packaging Design Category, 2017 - 2018.



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