2018 Year of the Dog Commemorative Ticke Packaging design/ collection and display by Midnight Design

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DESIGN DETAILS
DESIGN NAME:
2018 Year of the Dog Commemorative Ticke

PRIMARY FUNCTION:
Packaging design/ collection and display

INSPIRATION:
The technique of woodcut printmaking is adopted to create the image of Taiwanese dogs. The ancient coins represent the meat, and the center of the coins is encompassed by the dogs symmetrically. The image reinterprets the meaning of the ancient proverb. The reverse side communicates "family reunion". In Chinese tradition, the round table is where the family sits and dine together and also indicates "family reunion". Therefore, literally describe the traditional culture and virtue.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This piece of work is a memorial ticket sold by Taipei MRT every year, which is a commemorative limited product. the theme of the work is based on "the wealth comes with a dog”.

OPERATION / FLOW / INTERACTION:
High-quality design makes this product is a collection of value, and the packaging design is reusable and environmentally materials.

PROJECT DURATION AND LOCATION:
The project started in December 2017, and Taipei MRT Memorial Tickets are sold at two stations in Taipei on February 3, 2018 for a total of 1,000 sets at a price of TWD 300 and are advertised on the Taipei MRT website , Mainly sold to the general public for collection and take the MRT use.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The packaging design is to convey the meaning of "bring in (fortunes)". When opening the pack, the central structure will push the red pockets out of the package that indicates wealth comes along.The patterns originate from the Chinese traditional crafts "Ruyi (如意)", and they stands for auspicious signs and cater to the theme of the new year.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Package / 130mm x 189mm x 5mm / Laminated 6 in 1, Hot stamping foil, Transparent ink, Emblossing, Gluing, Hand made Red envelope / 175mm x 87mm / Gluing, Hot stamping foil, Hand made

TAGS:
NEW YEAR, DOG, METRO, TICKET, GOLD, PATTERN, COIN, RED, TRADITION, CHINESE

RESEARCH ABSTRACT:
There is a proverb in Taiwan "the wealth comes with a dog" means that fortunes come along when a homeless dog visits the house. In ancient times, it is not entirely a superstitious saying as only rich people could afford to have meat so that the smell of meat around the houses would attract the dogs. Accordingly, there is such a saying of “the wealth comes with a dog”.

CHALLENGE:
When opening the pack, the central structure will push the red pockets out of the package, and maintain firmness and stability of the central structure. And how to interpret and design Chinese traditional culture.

ADDED DATE:
2018-02-28 09:33:02

TEAM MEMBERS (3) :
Design Director/Designer:I Chan Su, Product Director/Designer:Yi Gu and Printing:Da Wei You

IMAGE CREDITS:
Photographer:Shang Yun Chien

Visit the following page to learn more: https://www.behance.net/designinmidnight
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Midnight Design

PROFILE:
A team of talented designers from various fields. We devote ourselves to brainstorm and interweave creative ideas all through the night for dynamic and extraordinary designs. Midnight Design dedicate our time to solve dilemmas for our clients, we accomplish our mission through unique perspectives and dynamic analysis. We value the reliance and the request from every client for integrating both thoughts to achieve a satisfied result.

NOMINATION DETAILS

2018 Year of The Dog Commemorative Ticke Packaging Design/Collection and Display by Midnight Design is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Midnight Design is also kept secret. This information will also be available later.
AWARD DETAILS

2018 Year of The Dog Commemorative Ticke Packaging Design/Collection and Display by Midnight Design is Winner in Packaging Design Category, 2017 - 2018.



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