Frederik Beer Bottle Series by Sisecam Design Center |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Frederik PRIMARY FUNCTION: Beer Bottle Series INSPIRATION: After getting the brief from Tuborg, our design team inspired from several elements. One of them is Tuborg logo. Some of the main parts as crown or the general geometric shape was used. Also, the potential user profiles were studied around adjectives like elegant, graceful, gentle. Moreover, art of Leanordo da Vinci was inspired. The fun part of beer festivals and traditional elements were not forgotten as well. We have tought around the phrase: "change the way you see" UNIQUE PROPERTIES / PROJECT DESCRIPTION: Frederik is a special collection for Tuborg's first Brewmaster. As a result of Tuborg's special brief, Sisecam Design Team delicately worked on the research process to create an innovative designed bottle for beer market. After a detailed design project that lasts about 1,5 year, Frederik Beer Bottle was born. The key point of the design is its rounded edged rectangular section both at neck and main body of the bottle which is a new perspective for pressured beverages. OPERATION / FLOW / INTERACTION: We aimed to achieve an unprecedented design approach in a pressurized product category. When a user interacts with the product, they will happy to discover a new feature for the market. PROJECT DURATION AND LOCATION: The bottle design project started in September 2015 in Istanbul and finished in April 2017 in Istanbul. The product filled in Izmir and was given on the market through exclusive cafes and restaurants in Istanbul at the end of 2017. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Just after this special design created, the vertical load, impact and inner pressure tests applied and approved on 3d data with Ansys Analyzing Program. After Tuborg preapproved design, we focused on the embossment detail. Through 3 presentations within 3 months, among 14 different details around one year, Tuborg evaluated the project and agreed on the present design. The trials and production process continued afterwards for about half a year more with blow and blow glass production technology. SPECIFICATIONS / TECHNICAL PROPERTIES: Empty Bottle Dimensions: 68mm width x 68mm depth x 221mm height Rounded section diagonal length: 72mm Empty Bottle Weight: 330g / Filled Product Weight: 690g Empty Bottle Tilt angle: 19deg Filled Product Vacuity: %5.7 TAGS: Frederik, Brewmaster, Tuborg, rounded edged square section, beer, Sisecam Design Team, Anadolucam, Turkey, innovative design, Sisecam Tasarim Merkezi RESEARCH ABSTRACT: The main project history starts with client's brief. Continues as; research - key points dedection - concept creations - 3d analyzes - presentations - feedbacks - election/selection - detail solution - 3d printed model creation - revisions - pre approval - trial prodution - client fill and packaging tests - final approval - real production - client's marketing preparation CHALLENGE: During the project phase, we tried to abstract an innovative way of design to combine with Tuborg's such special product. The main challenge is creating a non-round shaped bottle design for a pressured product, yet we handle the whole project process wisely to change the way we see. ADDED DATE: 2018-02-28 08:17:51 TEAM MEMBERS (2) : 2. Product Designer: Gokhan Toraman (Sisecam Design Team -Turkey) and Label Designer: John Axelsen (Brand Surface - Denmark) IMAGE CREDITS: Image #1: Brand Owner Turk Tuborg, Frederik-Wet by Drops, 2018. Image #2: Designer Gokhan Toraman, Wet Frederik Collection, 2018. Image #3: Designer Gokhan Toraman, Frederik Collection, 2018. Image #4: Brand Owner Turk Tuborg, Frederik-Wet by Drops Perspective, 2018. Image #5: Designer Gokhan Toraman, Frederik-Back Side with Back Body Label, 2018. Video Credits: Designer Gokhan Toraman, The Chosen One, 2018. PATENTS/COPYRIGHTS: Registered. Registration No. 2015 07625 |
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NAME: Sisecam Tasarim Merkezi PROFILE: Sisecam Tasarim Merkezi (Sisecam Design Center) is the main design office of Turkey's biggest glass production enterprise, Sisecam. Until 2018, we are directly combined to Sisecam Glass Packaging Company, known generally as Anadolucam for about 12 years. The Sisecam Glass Packaging Group holds an important place in glass packaging production both in Turkey and the world thanks to its innovative and creative approach. Since 2006 the Group has been responding to the demands of consumers and brands with unique glass packaging designs created by its Product Design Center. The work by the Center targets the end user and involves industrial design, graphic design, and lid and cap technologies, making the Sisecam Glass Packaging Group an important solution partner at the design phase for customers seeking innovation. The innovative and creative glass packaging designs, which are the fruit of the work done jointly by a group of industrial designers, engineers, and technical experts as well as the extensive experience of the Group in this area, have won many awards at the national and international level. One of the aims of the Product Design Center is to create high-quality designs for its customers that will receive awards at prestigious national and international competitions. Awards at international competitions such as Worldstar organized by WPO (World Packaging Organization) and AsiaStar by APF (Asian Packaging Federation) are the pride of the Şişecam Glass Packaging Group as the producer and designer as much as they are of the brands that own the products. The Product Design Center has a proven track record with 56 awards in ten years. |
| AWARD DETAILS | |
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Frederik Beer Bottle Series by Sisecam Design Center is Winner in Packaging Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Sisecam Design Center. · Click here to register inorder to view the profile and other works by Sisecam Design Center. |
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