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| DESIGN DETAILS |
DESIGN NAME:
UBS Digital Hub Hong Kong
PRIMARY FUNCTION:
Bank Customer Digital Hub
INSPIRATION:
The main objective of this interior design exercise is to transform the traditional brand image of the bank into something that would be appealing to today’s tech-savvy young entrepreneurs and start-ups that also enjoy personalised service and community. Hence the abundant use of bright colours and playful optical illusion with quotes of inspiration for the interior design of the Digital Hub.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Hub is integrated with a full range of modern technology including facial recognition system at the entrance, followed by a series of touchscreen displays and synchronized projector providing personalised communication along the way. Sliding panels provides flexible partitioning of the space, with dedicated projectors and ideapaint used throughout. Together with bright colours anamorphic graphics, it provides a creative and conducive environment that is attractive to younger bank customers.
OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
Hong Kong
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
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PRODUCTION / REALIZATION TECHNOLOGY:
Virtual Reality was adopted during design development stage for effective communication with the Client.
SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
digital, bank, interior design, co-working, event, corporate, customer
RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2018-02-28 07:44:39
TEAM MEMBERS (1) :
IMAGE CREDITS:
One Bite Design Studio Limited, 2017.
PATENTS/COPYRIGHTS:
Photographer: Tai Ngan Lung
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
One Bite Design Studio Limited
PROFILE:
One Bite Design Studio are a collective of visionary strategists, architects, urban planners, designers, artists and community outreach managers. Headquartered in Hong Kong with an office in Singapore, the firm has been involved in more than 150 projects across the spectrum of architectural and interior design, art and pop-up installations, visual communication and social creative projects in Southeast Asia since 2014.
Placemaking is in the team’s DNA and One Bite Design Studio always strives to bridge the gaps between space, place and our society by constantly exploring the synergies among our stakeholders.
The company and its members have received various awards in the industry including the Best Interior Design Studio Hong Kong and Hong Kong Retail Interior Design of the Year 2017: Green Ladies & Green Little by BUILD Magazine UK; Hong Kong Young Architects Award by the Hong Kong Institute of Architects and Perspective 40-under-40 Awards in the Architecture Category.
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