2017 National Card Collection Day Playing Cards by Alexander Chin |
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| DESIGN DETAILS | |||||
| DESIGN NAME: 2017 National Card Collection Day PRIMARY FUNCTION: Playing Cards INSPIRATION: 2017 Playing Card Collection Day is a newly created holiday celebrating the art of playing cards and those who collect them worldwide. In an effort to create more community and awareness for the holiday a set of limited edition decks were released featuring innovative new packaging designs and unusual print methods that created a much talked about user experience. UNIQUE PROPERTIES / PROJECT DESCRIPTION: These limited edition decks focus on changing the market views of playing cards from toys to fine art. They epitomize the craft of card design featuring an innovative new box design dubbed the Pluck Tuck, gold printed with intaglio plates onto pearlescent stock. The exterior friction sleeve allows the user to easily pluck the top or bottom half to reveal the cards inside. OPERATION / FLOW / INTERACTION: By creating a unique user experience we can create reflective moments that reconsider the item in use, from the commonplace ideas of cards as a toy into our intended perspective as a globally collected form of art. Unlike the average card box, these cards can be opened by removing either end of the box. This is achieved with an exterior friction sleeve that keeps the halves together and creates a unique new shape featuring two prongs representing the second annual celebration of the holiday. PROJECT DURATION AND LOCATION: 2017 National Playing Card Collection Day decks were exhibited in Kentucky at the 52 Plus Joker Playing Card Convention and later released to the public on the actual holiday October 17th worldwide. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: A focus on elevating the market perceptions about playing cards was emphasized using the luxury materials of pearlescent stock and gold intaglio printing. The package focuses on duality with an exterior/interior and top/bottom relationship with itself. The exterior sleeves feature the quatrefoil design in fine outline while the inner box highlights large gold fills to show where the user should pull to open the box. Each box boasts the craftsmanship of hand assembly and individual numbering. SPECIFICATIONS / TECHNICAL PROPERTIES: 67mm x 17mm x 94mm (Per Box) TAGS: playing cards, cards, quatrefoil, engraving, holiday, intaglio RESEARCH ABSTRACT: Knowing that collectors care for condition of their products (including the box), focus was on creating a package design that would gain media attention. The goal was to have users rethink their interactions with these cards to create memorable moments. Defying the standard one flap tuck box users are accustomed to, the innovative new design references the 2nd annual celebration with a 2-piece box allowing the user to access the cards by removing top or bottom halves. CHALLENGE: The biggest challenge was to figure out a way to produce the boxes with minimal press runs. The solution was a cleverly designed single engraving plate for both the top and bottom box halves. Whichever flap was exposed would dictate which half it would be. Interior panel flaps were created to increase package structure and allowed for interior printed designs without needing a secondary plate. Multiple colors were utilized to give variety while still keeping it within the same print run. ADDED DATE: 2018-02-28 07:02:45 TEAM MEMBERS (1) : Alexander Chin IMAGE CREDITS: Image #1: Designer Alexander Chin, 2017 Image #2: Designer Alexander Chin, 2017 Image #3: Designer Alexander Chin, 2017 Image #4: Designer Alexander Chin, 2017 Image #5: Designer Alexander Chin, 2017 |
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| Visit the following page to learn more: http://goo.gl/c83vCs | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Seasons Playing Cards, LTD PROFILE: Seasons Playing Cards is focused on creating highly collectible playing card experiences with a strength in package design. They are an industry leader in collectible playing cards and continue to push boundaries by redefining the definitions of what playing cards are. |
| AWARD DETAILS | |
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2017 National Card Collection Day Playing Cards by Alexander Chin is Winner in Packaging Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Alexander Chin. · Click here to register inorder to view the profile and other works by Alexander Chin. |
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