Bright Mirror Coat Rack by Gudao Design Studio

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DESIGN DETAILS
DESIGN NAME:
Bright Mirror

PRIMARY FUNCTION:
Coat Rack

INSPIRATION:
The starting point for the project is when dressing in front of a coat rack, people often want to sort out the collar or the cap in a mirror. It seems unnecessary to have a mirror on coat rack as there is a single mirror around habitually, but the mirror will just meet the needs of consumers to adjust themselves after dressing, through this details can represent the intimate and warm of this product. This design idea is turning unconscious behavior into visible thing, namely Without Thought.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Bright Mirror is a coat rack can make people dressing in the mirror just in front of it. It has enough hanging bars can not only hang hats and coats, but also hanging accessories like bags and umbrellas. It is a lightweight product mainly composed of plastic pipe with plastic, easy to move in the room and conveniently disassemble and assemble . Also people can change the paint color to meet different environmental needs.

OPERATION / FLOW / INTERACTION:
Bright Mirror can be suitable for various spaces, such as the porch, the living room, the bedroom, the office space and so on. They aim to provide an optimal packaging process that can be packaged in a flat panel, and consumers can assemble quickly and easily. The round mirror on the rack can be rotated at 360 degrees to facilitate different height users adjusting the angle freely.

PROJECT DURATION AND LOCATION:
Project Duration and Location: The project started in October 2017 in Nanjing and finished in February 2018.

FITS BEST INTO CATEGORY:
Furniture, Decorative Items and Homeware Design

PRODUCTION / REALIZATION TECHNOLOGY:
Type of material:  steel pipe with powder coating,ABS molding

SPECIFICATIONS / TECHNICAL PROPERTIES:
Product dimensions: width 400mm x depth 400mm x Height 1805mm

TAGS:
coat rack, clothes hanger, homeware, furniture, DIFFER, Gudao Design

RESEARCH ABSTRACT:
At the beginning of designing Bright Mirror, they studied different types of coat racks. Not only to meet the user's subconscious behavior of looking in the mirror, but also to satisfy quickly and easily installation, taking into account the product’s appearance, weight, transportation, sturdiness and so on.

CHALLENGE:
The challenge is to design a coat rack that can be quickly installed and easy to transport. Also it satisfies the user's subconscious behavior with simple and stable structure. To give consumers the maximum convenience and independent installation of the clothes rack, the whole installation process only needs four screws, without any other equipment, it can be assembled quickly, conveniently and safely.

ADDED DATE:
2018-02-27 10:18:42

TEAM MEMBERS (1) :


IMAGE CREDITS:
Gudao Design Studio, 2017.

Visit the following page to learn more: http://www.guaizuo.net/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
DIFFER

PROFILE:
DIFFER is a brand of Jiangsu Guaizuo Cultural Creativity Co., Ltd. The team of DIFFER is addicted to not only design but also Chinese traditional culture. To express the attitude of life which is in pursuit of humanism in oriental culture DIFFER uses the cultural elements in product design. Specifically DIFFER's main products are housewares and furniture, these can be given more spiritual needs. Design of DIFFER is to present how people like them think and express their views of culture and beauty.

NOMINATION DETAILS

Bright Mirror Coat Rack by Gudao Design Studio is a Nominee in Furniture, Decorative Items and Homeware Design Category.

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AWARD DETAILS

Bright Mirror Coat Rack by Gudao Design Studio is Winner in Furniture, Decorative Items and Homeware Design Category, 2017 - 2018.



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