Jumbo Seafood Restaurant by Emin Chong

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DESIGN DETAILS
DESIGN NAME:
Jumbo Seafood

PRIMARY FUNCTION:
Restaurant

INSPIRATION:
Aiming to bringing an essence of Singapore, the design was inspired by orchid, national flower of Singapore, which has also been celebrated for its beauty and is a symbol of nobility and refinement in Chinese culture. A blend of modern furnishings such as bronze metal plate, contemporary chandelier, and traditional elements such as Chinese pattern is truly one of a kind.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design of the new Jumbo Seafood restaurant in Shanghai, China, is a fresh interpretation of luxurious modern dining experience in a Chinese restaurant. The design also aims to further introduce Singapore in international f&b industry. The 8500 square feet restaurant can accommodate 140 guests in the general dining area and 72 in their seven VIP rooms.

OPERATION / FLOW / INTERACTION:
Different kinds of seating arrangements and settings gives the visitors more choices and breaks the monotony. To ensure flexibility, the general dining area features a set of revolving panels while the VIP rooms are equipped with collapsible dividers that allow them to house both small and big parties.

PROJECT DURATION AND LOCATION:
The project started in September 2017 in Shanghai and finished in November 2017

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The design incorporates natural materials such as light travertine for the walls, nero marquina marble, and natural stone. Blending various soft furnishings such as custom carpet flooring, printed fabric wall, and curtain was necessary to soften up the whole atmosphere. Organic shaped chandeliers and water element at the entrance create a more welcoming environment.

SPECIFICATIONS / TECHNICAL PROPERTIES:
total area 8500 square feet the unit is located in a shopping mall with no access to direct sunlight

TAGS:
restaurant design, chinese restaurant, jumbo seafood, eddesign, interior

RESEARCH ABSTRACT:
-

CHALLENGE:
One of the challenges we faced is the fact that there is no access to direct sunlight within the unit. As natural light is important to create a sense of spaciousness, some of the wall features were designed to replicate window panels.

ADDED DATE:
2018-02-27 10:01:35

TEAM MEMBERS (2) :
Emin Chong and Nadya Masli

IMAGE CREDITS:
Emin Chong, 2017.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
JUMBO Seafood

PROFILE:
JUMBO Seafood had a humble beginnings in 1987. Operating from a single outlet in East Coast Seafood Centre, Singapore, the restaurant soon gained a loyal following, capturing the hearts of local and overseas gastronomes with its fresh seafood cooked in perfection. With its Singapore Chili Crab and Black Pepper Crab as the "star dishes", its reputation grew, as did the number of outlets. Today, JUMBO Seafood comprises multiple restaurants in Singapore and Shanghai. Underpinning its success is a simple philosophy. JUMBO Seafood thrives on doing what it does best - bringing diners the best seafood cuisine Singapore has to offer.

NOMINATION DETAILS

Jumbo Seafood Restaurant by Emin Chong is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Jumbo Seafood Restaurant by Emin Chong is Winner in Interior Space and Exhibition Design Category, 2017 - 2018.



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