Choice Hybrid Market Design Space experience by Wilson Mak |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Choice Hybrid Market Design PRIMARY FUNCTION: Space experience INSPIRATION: Different from other traditional supermarket, the project demands a relaxing merchandise atmosphere instead of cold, emotionless, thin purchasing experience. Therefor the project reference warm and casual inspirations rather than classic supermarket information. The project has located three breakdowns before start up: emotional lighting controls, concept elements grand unity, and customer experience focusing. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Located in China, it is a brand new experience of market shopping. It contains both food court and supermarket functions in a two thousands five hundred square meters area. The concept comes from the word hybrid. Elements basically divided into two sections, impulsive and Casual. Impulsive design applied in product merchandising areas while casual design applied in public sitting area and restaurant zones. But coherently in ceiling design we managed to keep both designs as one, by maintain blink white ribbons surround all ceilings. OPERATION / FLOW / INTERACTION: Visual communication, the design aimed to expend daily objects into design elements, for example, mirror application in beauty area, cartoon objects in baby care area, etc. PROJECT DURATION AND LOCATION: 2 months design and 2 months construction, located in HangZhou, China FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: Mainly timber patterned aluminum material ; tiles, acrylic laser cutting tech. Plastic board suspended ceilings. SPECIFICATIONS / TECHNICAL PROPERTIES: B2/F in 77, Hangzhou, China. 2500 square meter TAGS: hybrid market, supermarket interior design, commercial design, multiple business area, interior, RESEARCH ABSTRACT: Enterprise brand image transformation to spacial ideas. CHALLENGE: How to maintain different design elements from different brands united. ADDED DATE: 2018-02-27 05:49:11 TEAM MEMBERS (4) : Wilson Mak, Macho Mak, Manda Lo and Lucy Su IMAGE CREDITS: Wilson Mak, 2017. |
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| Visit the following page to learn more: http://www.kenodesign.net | |||||
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NAME: KenoDesign PROFILE: Keno is formed by a group of designers graduated from University of Art London. It is an interior design based company located in both China and Hong Kong. Keno skilled itself in concept design and reality landing, and en-mission themselves to break the traditional design route in China as a follower, into a braver who is willing to search different possibilities, within cost, reality and function concerns. |
| AWARD DETAILS | |
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Choice Hybrid Market Design Space Experience by Wilson Mak is Winner in Interior Space and Exhibition Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Wilson Mak. · Click here to register inorder to view the profile and other works by Wilson Mak. |
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