Choice Hybrid Market Design Space experience by Wilson Mak

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DESIGN DETAILS
DESIGN NAME:
Choice Hybrid Market Design

PRIMARY FUNCTION:
Space experience

INSPIRATION:
Different from other traditional supermarket, the project demands a relaxing merchandise atmosphere instead of cold, emotionless, thin purchasing experience. Therefor the project reference warm and casual inspirations rather than classic supermarket information. The project has located three breakdowns before start up: emotional lighting controls, concept elements grand unity, and customer experience focusing.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Located in China, it is a brand new experience of market shopping. It contains both food court and supermarket functions in a two thousands five hundred square meters area. The concept comes from the word hybrid. Elements basically divided into two sections, impulsive and Casual. Impulsive design applied in product merchandising areas while casual design applied in public sitting area and restaurant zones. But coherently in ceiling design we managed to keep both designs as one, by maintain blink white ribbons surround all ceilings.

OPERATION / FLOW / INTERACTION:
Visual communication, the design aimed to expend daily objects into design elements, for example, mirror application in beauty area, cartoon objects in baby care area, etc.

PROJECT DURATION AND LOCATION:
2 months design and 2 months construction, located in HangZhou, China

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Mainly timber patterned aluminum material ; tiles, acrylic laser cutting tech. Plastic board suspended ceilings.

SPECIFICATIONS / TECHNICAL PROPERTIES:
B2/F in 77, Hangzhou, China. 2500 square meter

TAGS:
hybrid market, supermarket interior design, commercial design, multiple business area, interior,

RESEARCH ABSTRACT:
Enterprise brand image transformation to spacial ideas.

CHALLENGE:
How to maintain different design elements from different brands united.

ADDED DATE:
2018-02-27 05:49:11

TEAM MEMBERS (4) :
Wilson Mak, Macho Mak, Manda Lo and Lucy Su

IMAGE CREDITS:
Wilson Mak, 2017.

Visit the following page to learn more: http://www.kenodesign.net
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CLIENT/STUDIO/BRAND DETAILS
NAME:
CHOICE

PROFILE:
-

NOMINATION DETAILS

Choice Hybrid Market Design Space Experience by Wilson Mak is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Choice Hybrid Market Design Space Experience by Wilson Mak is Winner in Interior Space and Exhibition Design Category, 2017 - 2018.

· Read the interview with designer Wilson Mak for design Choice Hybrid Market Design here.

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