Nowa Staplers by Future Factory LLP |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Nowa PRIMARY FUNCTION: Staplers INSPIRATION: The core design DNA of the product was to elevate it to the status of a lifestyle product, from being a purely functional office stationery. A key focus of the design phase was to produce a consistent form and visual language over all the size variants in the family. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Kangaro Nowa is a range of staplers designed for the European market. They come in three different sizes to suit different usage requirements, and in multiple colours, making them in line with contemporary design trends. The iconic design maintains its visual coherence across sizes and materials. Close attention to design details gives this range a high quality aesthetic for the global audience. The staplers also offer optimized ergonomics for different styles of usage. OPERATION / FLOW / INTERACTION: Nowa staplers feature interesting functional benefits. The rotating anvil switches between stapling and pinning. It is convenient and is incorporated seamlessly into the base. A handy staple remover is provided at the back which also holds the staples for easy disposal. The staplers come with anti-skid pads to achieve a firm grip on inclined working surfaces. The design of the handle and the base create continuous surfaces, that help in providing a smooth, gentle grip to the user’s hand. PROJECT DURATION AND LOCATION: The project was carried out in 2015 in Mumbai, India. The product was launched in the European market in September 2016. |
PRODUCTION / REALIZATION TECHNOLOGY: Nowa staplers are available in two different materials to fit the users' choice. The handle and the base are manufactured in ABS plastic as well as sheet metal. The seamless form and consistent look achieved using both materials, are a result of close attention to design details. Nowa staplers are designed for structural rigidity, ensuring a long life. All plastic parts are moulded in a single material (ABS), making the products recycle friendly. SPECIFICATIONS / TECHNICAL PROPERTIES: Nowa 210s: Length 183mm x Width 45mm x Height 67mm Nowa 335s: Length 141mm x Width 39mm x Height 55mm Nowa 10: Length 116mm x Width 33mm x Height 45mm TAGS: contemporary design, ergonomic design, family look, stapler, stationery, designed in India RESEARCH ABSTRACT: The design direction emerged out of a detailed aesthetic study of stapler designs available in the international market. Special emphasis was given to European design sensibilities, since this range was meant for that market. Different models were analyzed in terms of ergonomics so as to achieve maximum comfort. Finer usability issues were identified, that could be addressed through design. CHALLENGE: Staplers have traditionally followed an industrial aesthetic, with little design effort visible. The challenge was to upgrade this functional aesthetic to something more appealing and in tune with the times. Further, this range was meant for the European audience, necessitating a good understanding of design sensibilities prevalent in the region. The design also factored in the challenges of designing for different materials – metal and plastic, without compromising on the family look. ADDED DATE: 2018-02-26 06:01:36 TEAM MEMBERS (2) : Jashish Kambli and Sandesh Salaskar IMAGE CREDITS: Future Factory LLP, 2017. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Kangaro Industries Limited PROFILE: Kangaro Industries Limited is a reputed Indian manufacturer and exporter of various products such as Staplers, Staples, Staple Removers, Paper Punches, Scissors, Carbon Papers, Gun Tackers, Pneumatic Tools and Industrial staples. Kangaro as on date cater to every nook & corner of India and its product are also available at all the modern trade channels and even used as gift items. |
| AWARD DETAILS | |
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Nowa Staplers by Future Factory Llp is Winner in Art and Stationery Supplies Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Future Factory LLP. · Click here to register inorder to view the profile and other works by Future Factory LLP. |
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