Nowa Staplers by Future Factory LLP

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DESIGN DETAILS
DESIGN NAME:
Nowa

PRIMARY FUNCTION:
Staplers

INSPIRATION:
The core design DNA of the product was to elevate it to the status of a lifestyle product, from being a purely functional office stationery. A key focus of the design phase was to produce a consistent form and visual language over all the size variants in the family.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Kangaro Nowa is a range of staplers designed for the European market. They come in three different sizes to suit different usage requirements, and in multiple colours, making them in line with contemporary design trends. The iconic design maintains its visual coherence across sizes and materials. Close attention to design details gives this range a high quality aesthetic for the global audience. The staplers also offer optimized ergonomics for different styles of usage.

OPERATION / FLOW / INTERACTION:
Nowa staplers feature interesting functional benefits. The rotating anvil switches between stapling and pinning. It is convenient and is incorporated seamlessly into the base. A handy staple remover is provided at the back which also holds the staples for easy disposal. The staplers come with anti-skid pads to achieve a firm grip on inclined working surfaces. The design of the handle and the base create continuous surfaces, that help in providing a smooth, gentle grip to the user’s hand.

PROJECT DURATION AND LOCATION:
The project was carried out in 2015 in Mumbai, India. The product was launched in the European market in September 2016.

PRODUCTION / REALIZATION TECHNOLOGY:
Nowa staplers are available in two different materials to fit the users' choice. The handle and the base are manufactured in ABS plastic as well as sheet metal. The seamless form and consistent look achieved using both materials, are a result of close attention to design details. Nowa staplers are designed for structural rigidity, ensuring a long life. All plastic parts are moulded in a single material (ABS), making the products recycle friendly.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Nowa 210s: Length 183mm x Width 45mm x Height 67mm Nowa 335s: Length 141mm x Width 39mm x Height 55mm Nowa 10: Length 116mm x Width 33mm x Height 45mm

TAGS:
contemporary design, ergonomic design, family look, stapler, stationery, designed in India

RESEARCH ABSTRACT:
-

CHALLENGE:
Staplers have traditionally followed an industrial aesthetic, with little design effort visible. The challenge was to upgrade this functional aesthetic to something more appealing and in tune with the times. Further, this range was meant for the European audience, necessitating a good understanding of design sensibilities prevalent in the region. The design also factored in the challenges of designing for different materials – metal and plastic, without compromising on the family look.

ADDED DATE:
2018-02-26 06:01:36

TEAM MEMBERS (2) :
Jashish Kambli and Sandesh Salaskar

IMAGE CREDITS:
Future Factory LLP, 2017.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Kangaro Industries Limited

PROFILE:
Kangaro Industries Limited is a reputed Indian manufacturer and exporter of various products such as Staplers, Staples, Staple Removers, Paper Punches, Scissors, Carbon Papers, Gun Tackers, Pneumatic Tools and Industrial staples.

NOMINATION DETAILS

Nowa Staplers by Future Factory Llp is a Nominee in Art Materials, Stationery Supplies and Gift Items Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Future Factory LLP is also kept secret. This information will also be available later.
AWARD DETAILS

Nowa Staplers by Future Factory Llp is Winner in Art Materials, Stationery Supplies and Gift Items Design Category, 2017 - 2018.



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