DESIGN NAME: OPPO
PRIMARY FUNCTION: Product Experience Center
INSPIRATION: Today, almost all people, especially young people, those who have certain ideas in their minds need to be released freely, and we have been looking for some kind of vehicle to make this kind of thinking thump out.
So, the largest creature in the world, the whale, symbolizes freedom and carries dreams, as seen in the dream, so that the viewer has more space to imagine. Not a constraint.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Compared with the traditional mobile phone sales scene, we hope to give consumers some more open and free space.
As the first super flagship store of OPPO, there is no need to express products too much. There is a lot of space in the store to give consumers a free experience, and through the space to convey the enterprise's openness, tolerance and acceptance of creativity in the face of the market. Through the space to increase brand and consumer dialogue and contact.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: The project started in April 2017 and finished in December 2017 in Shanghai,China.
FITS BEST INTO CATEGORY: Interior Space and Exhibition Design
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PRODUCTION / REALIZATION TECHNOLOGY: -
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: DOMANI,OPPO,VINCENT ZHANG,RETAIL,EXPERIENCE CENTER,PHONE,SHANGHAI,ELECTRONIC
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2018-02-26 02:49:14
TEAM MEMBERS (1) :
IMAGE CREDITS: Vincent Zhang, 2017.
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