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| DESIGN DETAILS |
DESIGN NAME:
Roaringwild - Uniwalk
PRIMARY FUNCTION:
Retail Store
INSPIRATION:
As a country trend pioneer, ROARINGWILD has never been so simple as "making clothes". As a carrier, it conveys the fearless dream-driven attitude, which is the brand's real intention.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
ROARINGWILD is a local clothing brand of urban-street-style in Shenzhen. It takes an attitude of 「ROAR」to form its own values which can lead us to be positive and have deep affection for life. In order to convey the local street culture, create lifestyle and attitudes belonging to this generation, the brand uses the clothing as a carrier. Basing the concept of the brand—「NO REASON NO EXCUSE」, the design try to break the boring display and the tedious shopping process. So we are dedicated to break the rules and the inherent thinking through the illusion of artistic modeling 「R」.It’s no accident that this「R」has an excellent visual impact. And the wall in entrance not only can display the product, but also can be used for spreading culture of the brand. The way of goods display is diversity and changeable which can be better to match different themes.
A very futuristic geometric sense of the interior filled with red and black hitting the tone, red symbolizes passion and explosive while black is distributed calm and restrained gas field. The perceptual blood of the gushing flow grows in the framework of rational enclosure, and the two colors are balanced in confrontation.
OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
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FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
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PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
DOMANI,ROARINGWILD,Kingson Leung，Shenzhen，Fashion，Young，Ret
ail，Red
RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2018-02-26 01:56:17
TEAM MEMBERS (1) :
IMAGE CREDITS:
Kingson Leung, 2017.
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| Visit the following page to learn more: http://www.hkdomani.com/ |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
ROARINGWILD
PROFILE:
ROARINGWILD is an original brand hatched in local Shenzhen at May 4th, 2010. At the starting point, ”Roar” is the attitude our principal holds to face life.We hope the teenager can pursue ideals and dreams energetically for life, not for a living. While the NO MORE SILENCE as the brand slogan can express what we insist on attitude. ROARINGWILD is the vanguard of teenager more than a clothing brand, All our thought use clothing as a vector to express, and constantly enrich the brand, creating a life belong to ROARINGWILD.
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