Lithuanian Vodka Unique Packaging Design by Edvardas Kavarskas |
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| DESIGN NAME: Lithuanian Vodka Unique PRIMARY FUNCTION: Packaging Design INSPIRATION: Continuing the Lithuanian Vodka brand tradition has led us to being inspired by the country's cultural heritage and history. This time our attention was caught by distaffs (wooden tools for spinning) decorated with geometrical ornaments and segmented stars. People used to believe in the magical power of spindles, trying to reflect their world outlook and their vision of the universe in the carvings on these tools. UNIQUE PROPERTIES / PROJECT DESCRIPTION: A matted black bottle, a logo printed with matte gold foil, an attention-getting ornament of two visibility levels that's covered in shiny gold foil - all these elements became part of the exceptional design solution. Lithuanian consumers recognise the right combination of black and gold as a sign of luxury. The biggest technological challenge was printing the created pattern without a beginning or an end - the ornament stretches around the whole bottle without breaks. OPERATION / FLOW / INTERACTION: The product stands out on vodka's shelves that are usually dominated by global brands. PROJECT DURATION AND LOCATION: The project started in 2016 and launched onto the market in autumn 2017. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Matted black bottle, gloss and matt foil stamping. SPECIFICATIONS / TECHNICAL PROPERTIES: Capacity: 700 ml. Dimensions: 70 (w) x 310 (h) mm. TAGS: Lithuanian, Vodka, Unique, Premium, Black, Gold, Ethnographic, Distaffs, Ornament. RESEARCH ABSTRACT: Lithuania's market for vodka is the biggest market of the country, hence the enormous competition - around 30 new brands end up on the shelves every year. However, the super-premium segment of this market is relatively small, and it's dominated by global brands. So a Lithuanian product has to boast an exceptional, unique and extra luxurious appearance in order to stand out and become the leader here. CHALLENGE: Lithuanian Vodka leads the country's vodka category and is a player in the mentioned super-premium segment. This speaks of the product's quality and the high reputation of the brand, with modern interpretation of Lithuanian history being established over time as a distinctive design feature. Every time to surprise the target is getting harder. ADDED DATE: 2018-02-25 17:15:14 TEAM MEMBERS (2) : Designer Edvardas Kavarskas and Head of Product Development Department Jūratė Paulauskienė IMAGE CREDITS: CGI: iliustracijos.lt |
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| Visit the following page to learn more: http://bit.ly/2sVAfsk | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: MV GROUP PROFILE: One of the largest corporate groups in the Baltic States, MV GROUP unites MG Baltic’s companies: alcoholic beverage manufacturer MV Group production which has three factories: Stumbras, Alita and Anykščių vynas; Mineraliniai vandenys, which is the leading wholesaler of alcohol, tobacco and other consumer goods in the Baltic countries, as well as its subsidiaries in Latvia (MV Latvia), Estonia (MV Eesti) and Poland (MV Poland); and Tromina – one of the most innovative and stable logistics companies in Lithuania. |
| AWARD DETAILS | |
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Lithuanian Vodka Unique Packaging Design by Edvardas Kavarskas is Winner in Packaging Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Edvardas Kavarskas. · Click here to register inorder to view the profile and other works by Edvardas Kavarskas. |
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