Lithuanian Vodka Unique Packaging Design by Edvardas Kavarskas

Home > Winners > #65421


DESIGN DETAILS
DESIGN NAME:
Lithuanian Vodka Unique

PRIMARY FUNCTION:
Packaging Design

INSPIRATION:
Continuing the Lithuanian Vodka brand tradition has led us to being inspired by the country's cultural heritage and history. This time our attention was caught by distaffs (wooden tools for spinning) decorated with geometrical ornaments and segmented stars. People used to believe in the magical power of spindles, trying to reflect their world outlook and their vision of the universe in the carvings on these tools.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A matted black bottle, a logo printed with matte gold foil, an attention-getting ornament of two visibility levels that's covered in shiny gold foil - all these elements became part of the exceptional design solution. Lithuanian consumers recognise the right combination of black and gold as a sign of luxury. The biggest technological challenge was printing the created pattern without a beginning or an end - the ornament stretches around the whole bottle without breaks.

OPERATION / FLOW / INTERACTION:
The product stands out on vodka's shelves that are usually dominated by global brands.

PROJECT DURATION AND LOCATION:
The project started in 2016 and launched onto the market in autumn 2017.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Matted black bottle, gloss and matt foil stamping.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Capacity: 700 ml. Dimensions: 70 (w) x 310 (h) mm.

TAGS:
Lithuanian, Vodka, Unique, Premium, Black, Gold, Ethnographic, Distaffs, Ornament.

RESEARCH ABSTRACT:
Lithuania's market for vodka is the biggest market of the country, hence the enormous competition - around 30 new brands end up on the shelves every year. However, the super-premium segment of this market is relatively small, and it's dominated by global brands. So a Lithuanian product has to boast an exceptional, unique and extra luxurious appearance in order to stand out and become the leader here.

CHALLENGE:
Lithuanian Vodka leads the country's vodka category and is a player in the mentioned super-premium segment. This speaks of the product's quality and the high reputation of the brand, with modern interpretation of Lithuanian history being established over time as a distinctive design feature. Every time to surprise the target is getting harder.

ADDED DATE:
2018-02-25 17:15:14

TEAM MEMBERS (2) :
Designer Edvardas Kavarskas and Head of Product Development Department Jūratė Paulauskienė

IMAGE CREDITS:
CGI: iliustracijos.lt

Visit the following page to learn more: http://bit.ly/2sVAfsk
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
MV GROUP

PROFILE:
One of the largest corporate groups in the Baltic States, MV GROUP unites MG Baltic’s companies: alcoholic beverage manufacturer MV Group production which has three factories: Stumbras, Alita and Anykščių vynas; Mineraliniai vandenys, which is the leading wholesaler of alcohol, tobacco and other consumer goods in the Baltic countries, as well as its subsidiaries in Latvia (MV Latvia), Estonia (MV Eesti) and Poland (MV Poland); and Tromina – one of the most innovative and stable logistics companies in Lithuania.

NOMINATION DETAILS

Lithuanian Vodka Unique Packaging Design by Edvardas Kavarskas is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Edvardas Kavarskas when results are announced.
AWARD DETAILS

Lithuanian Vodka Unique Packaging Design by Edvardas Kavarskas is Winner in Packaging Design Category, 2017 - 2018.



· Press Members: Login or Register to request an exclusive interview with Edvardas Kavarskas.

· Click here to register inorder to view the profile and other works by Edvardas Kavarskas.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like Edvardas Kavarskas' Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like Lithuanian Vodka Unique Packaging Design? Help us create a global awareness for good packaging design worldwide. Show your support for Edvardas Kavarskas, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |