Huawei Experience Store - Milano Experience Store by Alessandro Luciani

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DESIGN DETAILS
DESIGN NAME:
Huawei Experience Store - Milano

PRIMARY FUNCTION:
Experience Store

INSPIRATION:
The purpose of the project was to create the first experiential model store Huawei in Europe. Not based on the product but on a true immersive experience in the Huawei world. Based on the modern needs of new customers. Create something unique, extraordinary and exciting store.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Create something unique and extraordinary a new experiential model that is different from other competitors. A new Experiential concept of store. Customers entering the store will be able to produce energy thanks to the innovative floor and contribute to energy saving, they can try all the latest news of the brand, but also customize many products, smartphones, tablets or PCs, listen to music, attend free training courses and interact with the latest technological innovations in the store.

OPERATION / FLOW / INTERACTION:
Customers entering the store will be able to produce energy thanks to the innovative floor and contribute to energy saving, they can try all the latest news of the brand, but also customize many products, smartphones, tablets or PCs, listen to music, attend free training courses and interact with the latest technological innovations in the store.

PROJECT DURATION AND LOCATION:
The project Started in October 01, 2017 and finished in November 30, 2017 in City Life Shopping District Milano - Italy

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Eco sustainable materials with a low environmental impact such as glass have been used, present in most of the walls and in the tables enriched by the "Digital Labels" upgradable by a remote management system. Real wood of European origin, has been used in many walls and elements positioned in front of the large Led wall that boasts extraordinary technical features with a surface of over 40 sqm in HD, all managed by a cutting-edge directing system that coordinates all the technologies present within the store. The "Energy Floor System" was created and added to the point of sale which is able to produce a real quantity of electricity produced with the passage of customers entering the store. The complex integration between technologies and "vertical garden with plants and real flowers" has allowed us to create something unique and spectacular thanks to the inclusion nested within it of some videoled flowers that where custom-made products exclusively for Huawei.

SPECIFICATIONS / TECHNICAL PROPERTIES:
250 Mq

TAGS:
Huawei experience store, Grottini retail advanced world, Alessandro Luciani Designer, Huawei citylife Milano, retail design

RESEARCH ABSTRACT:
Making customers' perceptions change have a Chinese brand. To transmit values of innovation, high quality and reliability for high-end products.

CHALLENGE:
The "Energy Floor System" was created and added to the point of sale which is able to produce a real quantity of electricity produced with the passage of customers entering the store and which can be verified from the display positioned on the column next to the entrance The complex integration between technologies and "vertical garden with plants and real flowers" has allowed us to create something unique and spectacular thanks to the inclusion nested within it of some videoled flowers that where custom-made products exclusively for Huawei.

ADDED DATE:
2018-02-24 17:35:33

TEAM MEMBERS (2) :
Designer and Creativity Direction: Alessandro Luciani and Genral Contractor: Grottini srl

IMAGE CREDITS:
Photos by Richard Cadan

PATENTS/COPYRIGHTS:
Huawei Italy Grottini srl Alessandro Luciani

Visit the following page to learn more: http://www.alessandrolucianidesigner.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Alessandro Luciani Designer

PROFILE:
Experience Designer, Retail Concept, Retail Design, Store Design, Interior Design, Fashion Design, Creative Direction

NOMINATION DETAILS

Huawei Experience Store-Milano Experience Store by Alessandro Luciani is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Huawei Experience Store-Milano Experience Store by Alessandro Luciani is Winner in Interior Space and Exhibition Design Category, 2017 - 2018.



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