Usaaan Sharing Umbrella by Zhen Qin, Ligeng Feng, Jaiming Luo and Meiyin Mo

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DESIGN DETAILS
DESIGN NAME:
Usaaan

PRIMARY FUNCTION:
Sharing Umbrella

INSPIRATION:
Market Opportunities, Urbanization process and user requirement.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
usaaan is an umbrella rental platform, to solve people's daily sunny days to facilitate the travel needs, through business model innovation, innovation design, touchpoint design, and so on to provide users with a better user experience. Combining market demand with mature technologies, Radio Foshan teams up with usaaan to make an organizational response to people's umbrella needs. By means of collaborative innovation in combination with service design ideas.

OPERATION / FLOW / INTERACTION:
The design principles:Manage more umbrella in one lock, means self-service umbrella rental machine through one lock management of more than a sunny umbrella, the umbrella can be in the self-service machine cycle. So that the user experience is smoothly.

PROJECT DURATION AND LOCATION:
Set up the project in December 2016 in Guangzhou and launched in June 2017 in Foshan. And the second generation product won the 2018 iF Design Award, Service Design category.

FITS BEST INTO CATEGORY:
Social Design

PRODUCTION / REALIZATION TECHNOLOGY:
Technology Innovation:Internet technology, lock structure, the use of processes, mobile phone interface, the combination of four, a new type of Internet products.

SPECIFICATIONS / TECHNICAL PROPERTIES:
1100*560*260 mm

TAGS:
Innovation, Co-Creative, Co-win

RESEARCH ABSTRACT:
usaaan uses collaborative innovation methods in combination with service design ideas to confirm the relevant stakeholders, consolidate their needs, and design a whole new service system from three aspects:product design, brand touchpoint design, and commercial design. usaaan uses customer journey maps, stakeholder maps, service demand-supply graphs, value frameworks, and other tools to illustrate the entire service design process.

CHALLENGE:
The combination of business and public welfare, then benefits all stakeholders.

ADDED DATE:
2018-02-24 07:30:00

TEAM MEMBERS (1) :
Qin Zhen, Feng Ligeng, Luo Jiaming, Mo Meiyin

IMAGE CREDITS:
Zhen Qin, Ligeng Feng, Jaiming Luo and Meiyin Mo, 2017.

Visit the following page to learn more: http://www.helloebenz.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
usaaan

PROFILE:
"usaaan" is a innovational studio in Guangzhou, it wishes to set out for a better city.It creates ecological chain of urban development include social and commercial value by using design thinking.It is a creative partner with EBENZ Branding Solution.

NOMINATION DETAILS

Usaaan Sharing Umbrella by Zhen Qin, Ligeng Feng, Jaiming Luo and Meiyin Mo is a Nominee in Social Design Category.

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AWARD DETAILS

Usaaan Sharing Umbrella by Zhen Qin, Ligeng Feng, Jaiming Luo and Meiyin Mo is Winner in Social Design Category, 2017 - 2018.



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