DESIGN NAME: Taohuayuan Of World
PRIMARY FUNCTION: Villa real estate ads
INSPIRATION: A window lishan scenery, a courtyard jiangnan spring.
In the place of the imperial palace, which is inscribed in the spring and autumn period,For the world, private one courtyard China.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Unique Taohuayuan Of World, mansion is located on the lishan mountain, which is a beautiful landscape and a prosperous city. It has invited the world's intangible cultural heritage to help the people of xiangshan, and made a new garden in China with the skills of the millennium ancient art. The elegant and elegant Chinese courtyard, the na landscape artistic conception in a garden, the spirit and the soul of taoyuan.
OPERATION / FLOW / INTERACTION: In this series of advertisements, the ancient Chinese calligraphy and painting was adopted, and at the same time, they were combined with the living scenes of modern people. Express a window Lishan King, a hospital Jiangnan Spring.
PROJECT DURATION AND LOCATION: The project started in Xi'an in December 2017 and completed in Xi'an in February 2018
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PRODUCTION / REALIZATION TECHNOLOGY: print,Light box photo
SPECIFICATIONS / TECHNICAL PROPERTIES: 450cmx300cm
TAGS: Unique Taohuayuan Of World, Real estate advertising, villa advertising, outdoor advertising
RESEARCH ABSTRACT: In this series of advertisements, the ancient Chinese calligraphy and painting was adopted, and at the same time, they were combined with the living scenes of modern people. Express a window Lishan King, a hospital Gangnam spring courtyard culture
CHALLENGE: Unique Taohuayuan Of World, located in Lishan Millennium Emperor Mingxian Palace separate place, how to millennium Lishan culture and Jiangnan courtyard culture, this is our advertising to focus on the direction of the expression, and ultimately we use the ancient Chinese Meticulous Chinese painting and the combination of modern ways to present.
ADDED DATE: 2018-02-23 14:55:54
TEAM MEMBERS (3) : Creative Director: Huang Yong, Design Director: Chi Zuo and Copywriter: Zhengyang Gu
IMAGE CREDITS: shutterstock,People shooting
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