Taohuayuan Of World Villa real estate ads by Yong Huang

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DESIGN DETAILS
DESIGN NAME:
Taohuayuan Of World

PRIMARY FUNCTION:
Villa real estate ads

INSPIRATION:
A window lishan scenery, a courtyard jiangnan spring. In the place of the imperial palace, which is inscribed in the spring and autumn period,For the world, private one courtyard China.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Unique Taohuayuan Of World, mansion is located on the lishan mountain, which is a beautiful landscape and a prosperous city. It has invited the world's intangible cultural heritage to help the people of xiangshan, and made a new garden in China with the skills of the millennium ancient art. The elegant and elegant Chinese courtyard, the na landscape artistic conception in a garden, the spirit and the soul of taoyuan.

OPERATION / FLOW / INTERACTION:
In this series of advertisements, the ancient Chinese calligraphy and painting was adopted, and at the same time, they were combined with the living scenes of modern people. Express a window Lishan King, a hospital Jiangnan Spring.

PROJECT DURATION AND LOCATION:
The project started in Xi'an in December 2017 and completed in Xi'an in February 2018

PRODUCTION / REALIZATION TECHNOLOGY:
print,Light box photo

SPECIFICATIONS / TECHNICAL PROPERTIES:
450cmx300cm

TAGS:
Unique Taohuayuan Of World, Real estate advertising, villa advertising, outdoor advertising

RESEARCH ABSTRACT:
In this series of advertisements, the ancient Chinese calligraphy and painting was adopted, and at the same time, they were combined with the living scenes of modern people. Express a window Lishan King, a hospital Gangnam spring courtyard culture

CHALLENGE:
Unique Taohuayuan Of World, located in Lishan Millennium Emperor Mingxian Palace separate place, how to millennium Lishan culture and Jiangnan courtyard culture, this is our advertising to focus on the direction of the expression, and ultimately we use the ancient Chinese Meticulous Chinese painting and the combination of modern ways to present.

ADDED DATE:
2018-02-23 14:55:54

TEAM MEMBERS (3) :
Creative Director: Huang Yong, Design Director: Chi Zuo and Copywriter: Zhengyang Gu

IMAGE CREDITS:
shutterstock,People shooting

Visit the following page to learn more: http://www.sunac.com.cn
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CLIENT/STUDIO/BRAND DETAILS
NAME:
SUNAC融创

PROFILE:
Sunac China Holdings Limited is a Hong Kong Stock Exchange listed on a professional engaged in residential and commercial real estate comprehensive development of enterprises, the company insisted on regional focus and high-end boutique development strategy. The company focuses on the development and management of high-end properties. It takes "To Zhen, Zhiyuan" as the brand direction, "Customer demand" as the guideline, and perseverance to create high-end boutique property for customers. It is determined to be the leader in the real estate industry By.

NOMINATION DETAILS

Taohuayuan of World Villa Real Estate Ads by Yong Huang is a Nominee in Advertising, Marketing and Communication Design Category.

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AWARD DETAILS

Taohuayuan of World Villa Real Estate Ads by Yong Huang is Winner in Advertising, Marketing and Communication Design Category, 2017 - 2018.



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