DESIGN NAME: Nikola Mirotic
PRIMARY FUNCTION: Personal Branding
INSPIRATION: Heroes are giants. Not just because they are tall, but because they do giant things. and because they lift people up.
Our mail goal is to create call to action. We asked people the following question: Whose hero have you been today?
Whom did you inspire, help or made happier today? Did you get up? Did you help someone get better or happier?
Send your story with pictures or video, this world needs more heroes.
Our vision is to share the good and inspire people all over the globe with hero stories.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: We created personal statement through high-end visual performance and storytelling. The web presentation included Logo design, Tagline, verbiage, photography, and strong conceptual thinking so as the unique approach.
OPERATION / FLOW / INTERACTION: This website is created as the main platform of personal branding where we can work on even further. The next step would be work on "Hero Stories" book, where we are going to collect most interesting stories and published them in digital or print version.
PROJECT DURATION AND LOCATION: The project started in April 2017 in Chicago and finished in February 2018 in Chicago.
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PRODUCTION / REALIZATION TECHNOLOGY: html, postCss, js, reflexgrid
SPECIFICATIONS / TECHNICAL PROPERTIES: Web design, Digital Branding, Personal Branding, Identity, Logo Design, Strategy, Tone of Voice, Brand positioning
TAGS: web, selfpromo, personalbranding, authority branding, sport.
RESEARCH ABSTRACT: Every basketball player wants to present himself or herself as who he or she is outside of basketball court. In order to do that we created a questionary that clients filled out-out, and after numerous meetings and conversations we defined the creative direction. We go deep in understanding the personal goals and vision of our clients.
CHALLENGE: Violence is not a positive thing. We wanted to create a brand statement where our client is going to prove that as a basketball the best way to express yourself is through the basket. Create a good environment, play fair, respect others and make a difference by your own good actions and noble deeds.
ADDED DATE: 2018-02-22 19:28:30
TEAM MEMBERS (12) : CD Nikola Vucicevic, , Copywriter Katarina Popovic, , UX UI Design Nikola Vucicevic, , Logo Design Nikola Vucicevic, Miroslav Vujovic, Bogdan Vukosavljevic, , Video Production and Animation and Milos Stevanovic
IMAGE CREDITS: Photography
Nikola Vucicevic
Jelena Vucicevic
PATENTS/COPYRIGHTS: Get up.
Get better.
Everyday.™
Is a registered sign and trademark of Nikola Mirotic.
Personal Logo was created by Nikola Vucicevic at Designer and Gentleman
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