Find Your Lucky Star Restaurant pop-up installation   by Emma Maxwell

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DESIGN DETAILS
DESIGN NAME:
Find Your Lucky Star

PRIMARY FUNCTION:
Restaurant pop-up installation  

INSPIRATION:
How do we make our dreams come true? Sometimes we just have to see a little differently. We can change perceptions by the simple act of turning the world around us upside down. It is then we can see and feel the world afresh and with a new perspective.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A restaurant pop up installation for Marriott hotel group. A custom made minimalist/ brutalist architectural structure that houses an otherworldly upside down printed landscape on the interior. It changes over a period of two hours intto a glittering projected star field film. This transformative process in turn affects the diners sense of perception and palate.

OPERATION / FLOW / INTERACTION:
As guests enter the installation and sit down to dine, they are taken on a journey where they are placed in a haptic transformative environment. Using a well times sequence of sound design and light stimulation the environment combined with a strategically timed, 7 course meal all contributed to triggering a heightened sense of seeing/tasting/hearings and feeling things anew.

PROJECT DURATION AND LOCATION:
The project started in December 2017 in and finished in January 2018 in Kuala Lumpur Malaysia

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The structure was custom made and was 3500mm x 7000 mm from recyclable particle board. The 6 metre long mirror top table was custom designed for the space, as was the upside down landscape wall paper, sound track and star field film. The 10 Projectors were that were used were Epson PowerLite Pro Z8455WU NL 

SPECIFICATIONS / TECHNICAL PROPERTIES:
6500 mm x 3500mm x 5000mm

TAGS:
Pop-up / Installation / Dining / Experiential

RESEARCH ABSTRACT:
Flavour isn't as straightforward as the tongue and nose suggest. Taste perception depends not only on the integration of several sensory inputs associated with the food or drink itself, but also on the attributes of the environment in which the food is consumed. The multi-sensory nature of what we consider 'flavour' is undoubtedly underpinned by complex central and peripheral interactions. The objective was to characterise a new form of guest interaction and satisfaction within the environment. Methodology: This installation was infused with elements that would transform and trigger different sensory perceptions of the guests through out the two hour dinner seating. Extensive research before this project on the effects of transformative effects of colour, environment, sound, and movement was conducted. 3D models and maquettes were constructed with the chef and preliminary taste testings conducted to test the thesis. This in turn resulted in the finished structure in which the guests were taken on a haptic culinary journey that challenged their expectations and memory, resulting in a transformative sensory experience. By the end of the 2 hour process the environment has transformed from landscape to star field, and as shooting stars arc through out the space, guests are invited to find their “lucky star”. To see and feel new possibilities. 

CHALLENGE:
The challenges were to clarify a seamless “believable” space for the guests inside the installation. They had to feel as if the environment around them was happening organically. Thus the technical challenges were considerable in regards to concealing all of the hardware of 10 projectors and numerous computers driving the installation.

ADDED DATE:
2018-02-22 04:07:52

TEAM MEMBERS (4) :
Designer: Emma Maxwell, Film Director: Damon Escott., Director of F&B Asia Pacific Marriott Hotel group: Willem VanEmden and Sound Designer: Ben Rosen

IMAGE CREDITS:
main image Photographer Damon Escott, lucky Star, 2017.
image #1 Photographer Damon Escott, lucky Star, 2017.
image #2 Photographer Damon Escott, lucky Star, 2017.
image #3 Photographer Damon Escott, lucky Star, 2017.
image #4 Photographer Damon Escott, lucky Star, 2017.
image #5 Photographer Damon Escott, lucky Star, 2017.
Video: Damon Escott, lucky Star, 2017

Visit the following page to learn more: https://www.emmamaxwelldesign.com/find-your-l ucky-star-marri
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Emma Maxwell

PROFILE:
Emma Maxwell Design, is a multi award-winning interior design practice based in Singapore. The studios work covers a broad spectrum from small local tapas bars to large-scale international hotel projects and prestigious Michelin-starred restaurants, retail and workplace design With an approach that honours artisan skills, the studio works to create innovative concepts which transports patrons into a narrative removed from the pressures of everyday life. The studios design sensibility includes a sculptor’s focus on space, texture and form. ​ Most recently, the studio received the 2017 Best international project at the IDEA awards in Australia, 2017 Best Interior award from Italy’s A’Design International for 12,000 Francs in Hong Kong. In 2016 Maxwell was honoured with a Silver in the Best Interior category. Also in 2016, their Flume lighting collection won the Best of the Best for Product Design in the Architecture & Design Awards Asia Pacific. The studio was recognised for best restaurant in the 2015 Architecture and Design Asia Pacific awards as well as achieving Travel + Leisure's Top 4 Restaurant Design

NOMINATION DETAILS

Find Your Lucky Star Restaurant Pop-Up Installation   by Emma Maxwell is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Find Your Lucky Star Restaurant Pop-Up Installation   by Emma Maxwell is Winner in Interior Space and Exhibition Design Category, 2017 - 2018.



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