USG Booth Exhibition Stand by BROISSIN architects

Home > Winners > #64612


DESIGN DETAILS
DESIGN NAME:
USG Booth

PRIMARY FUNCTION:
Exhibition Stand

INSPIRATION:
The inspiration raises directly from the star product of the company: a Sheetrock ultra light panel. The booth is made of this which needs to be showcased as it pure qualities: extra Lightness vs its competitors. On the other hand the enterprise logo was recently refreshed to a pair of triangular- trapezoidal- perspective manner shapes on gray and red that stands besides USG word, following this pattern the geometrics of the booth are encouraged to follow this line together with the lightness.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
After 8 consecutive years of designing for USG Mexico at Expo Cihac, we decided of continuing the line of innovation and avant-garde as in the pastyears. Inside an 7.47 m2 area it rises an smashing inverse pyramidal structure standing in only one vertex showing out the characteristics of the light weight systems represented.

OPERATION / FLOW / INTERACTION:
As the booth stands alone over one structural point, the whole area is free from any obstacle, so the space is accessible from any aisle of the expo providing clear views of the object itself.

PROJECT DURATION AND LOCATION:
The project is part of an eight year commission started in 2010 to design and manufacture annually the booth for USG at Expo Cihac the leading event for the construction Industry in Latin-america. The booth now is permanently exhibited at the main gate of the manufactured Puebla factory in Mexico.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
We used USG Sheetrock Ultralight Panels which is the industry first lightweight 1.5 inch gypsum panels. These panels were applied either for wall and ceiling.

SPECIFICATIONS / TECHNICAL PROPERTIES:
7mt x 21mt floor plan dimensions. 7mt Height. 0.5 sqm footprint.

TAGS:
Booth, stand, ephemeral architecture, vanguard, innovation

RESEARCH ABSTRACT:
We took months developing the main structure. It is formed mainly with steel beams as a Vierendeel beam behavior, this structure rests on a single point unlike a common vierendeel. to counteract the lack of one of the natural supports the structure is more robust at its base and more slender while moving away from its gravitational center.

CHALLENGE:
Getting in front of the same space 8 years at a row is a huge challenge in terms of visitor impact and marketing rates. That is why we take the risk to design a 10 tons and 150 sqm. stand that rests on a single structural point, which was the main challenge by far.

ADDED DATE:
2018-02-21 13:48:27

TEAM MEMBERS (2) :
Gerardo Broissin. and Alejandro Rocha.

IMAGE CREDITS:
Alexandre d' la Roche

Visit the following page to learn more: http://www.broissin.com
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
USG Mexico.

PROFILE:
USG has been a leading manufacturer of building products and innovative solutions for more than 115 years. Our wall, ceiling, flooring, sheathing and roofing products provide the solutions that enable customers to build the outstanding spaces where people live and do business.

NOMINATION DETAILS

Usg Booth Exhibition Stand by Broissin Architects is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by BROISSIN architects when results are announced.
AWARD DETAILS

Usg Booth Exhibition Stand by Broissin Architects is Winner in Interior Space and Exhibition Design Category, 2017 - 2018.



· Press Members: Login or Register to request an exclusive interview with BROISSIN architects.

· Click here to register inorder to view the profile and other works by BROISSIN architects.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like Broissin Architects' Interior Design?
You will most likely enjoy other award winning interior designs as well.
Click here to view more Award Winning Interior Designs.


Did you like Usg Booth Exhibition Stand? Help us create a global awareness for good interior design worldwide. Show your support for Broissin Architects, the creator of great interior design by gifting them a nomination ticket so that we could promote more of their great interior designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |