Luci di Gala Promotion Materials Promotion Materials by Creative Marketing Team - VDA Group Ltd.

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DESIGN DETAILS
DESIGN NAME:
Luci di Gala Promotion Materials

PRIMARY FUNCTION:
Promotion Materials

INSPIRATION:
Rebuilding Luci di Gala with the inspiration of the radiance and brilliance. Luci di Gala is a brand that reflects the cherished moments often represented by fleeting streaks of light, a spectacular brevity so commonly associated with celebration. Featuring a chic and stylistic spectrum, Luci di Gala actualizes the evanescent sparks, the insatiable flickers into unwavering perfection and elegance.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Marketing team always thinks a small step forward in supporting our customers. We continuously develop and refine marketing and promotional materials in order to maximize the value of our brand and our products. VDA listens to the needs of customers and market. To stand out in the fierce competition, an interchangeable window display set is provided to our valuable customers, as well as full set of gift boxes, paper bags, flyers, brochures, postcards, and posters.

OPERATION / FLOW / INTERACTION:
A set of promotional materials will be sent to our clients, includes paper bags, brand books, ring box, display tools, printings, USB drives and etc. Different kind of artworks can be renewed and replace into the backdrop of display set according to our clients' needs.

PROJECT DURATION AND LOCATION:
The project was started in 2017 in Hong Kong. This project is a sustainable business model, we continuously collect user experience from customers around the world and make an improvement.

PRODUCTION / REALIZATION TECHNOLOGY:
To be able to create a design that can transform from 2D to 3D with precision and accuracy, we involved heavy use of cad and rendering technology, as well as some 3D printing methods. The idea is to make sure we can explore as many designs as possible but in an efficient way. We have industrial designers in the team who often provides feedbacks and inputs from another point of view different than graphic designers. Therefore, our stage for exploring options was very fruitful and open minded. We tested just a simple surface finishing for the jewelry box with more than 40 materials from paper, fabric, leather, and technology fibers, and so on.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Outer dimension of Display Set: 40cm * 40cm * 35cm Outer dimension of USB: 7cm * 3cm * 1cm Outer dimension of Snowflake Box: 23.5cm * 19.5cm * 5.6cm Outer dimension of Paper Bag: 17.5cm * 15cm * 9cm Outer dimension of Jewellery Box: 9cm * 9cm * 7.2cm

TAGS:
elegance, grand, blue, sparkle, interchangeable, display, jewellery, jewelry, sales & marketing tools, identity

RESEARCH ABSTRACT:
In order to bring extra value to the products, our research team visited trade shows and shopping malls with international exposure. The objective of the research is to understand how each brand tells its story to audiences whether using words, images, or more. We focused on how international brands present their products and attitude to the audience in the first second seeing the display. We marked down every color, height, and material that was demonstrated. We explore using different combinations for a display that can fit the trend but does not get lost in time.

CHALLENGE:
The hardest part of the research and creating process is to design a display that both the style and color does not feel outdated after a while. We looked into fashion industries to see the trend of color, material, and style throughout the past few years to act as examples for our design. we spent plenty of time in selecting colors, that has to fit the culture of where this will be displayed, and fit the industry that will be used in, our goal was to find the best balance between all.

ADDED DATE:
2018-02-21 08:33:46

TEAM MEMBERS (1) :
Creative Marketing Team of VDA Group

IMAGE CREDITS:
VDA Group Ltd., 2017
Lucigala jewellery (Hong Kong) Ltd., 2017

PATENTS/COPYRIGHTS:
Copyrights belong to VDA Group Ltd., 2017 Copyrights belong to Lucigala jewellery (Hong Kong) Ltd., 2017

Visit the following page to learn more: http://www.LDGjewellery.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
VDA Group

PROFILE:
VDA Group Limited (“Group”) is one of an integrated fine jewelry provider and newly established its operating in Hong Kong. We are primarily engaged in designing, out-source manufacturing and exporting fine jewelries to jewelry wholesalers and retailers in local and overseas countries. Our Group target to offer a wide range of fine jewelry products in karat gold, including rings, earrings, necklaces etc. which are positioned to target the mass to middle segment , being the lowest among three tiers of the fine jewelry market segments by retail prices. We strategically strive for maintaining our Group as one of the top fine jewelry providers through expanding market share in existing markets and reaching out into new markets. Amid broad-market headwinds, our Group is unwavering in its dedication to maintain as one of the top fine jewelry export manufacturers in Hong Kong, through exploring new markets, enhancing its sales and marketing force. While the outlook for certain markets remain cautious, our Group will stay dynamic and seize opportunities as they arise.

NOMINATION DETAILS

Luci Di Gala Promotion Materials Promotion Materials by Creative Marketing Team-Vda Group Ltd is a Nominee in Advertising, Marketing and Communication Design Category.

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AWARD DETAILS

Luci Di Gala Promotion Materials Promotion Materials by Creative Marketing Team-Vda Group Ltd is Winner in Advertising, Marketing and Communication Design Category, 2017 - 2018.



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