Moovin Board Message Service by Uxent Inc.

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DESIGN DETAILS
DESIGN NAME:
Moovin Board

PRIMARY FUNCTION:
Message Service

INSPIRATION:
Sometimes words are not enough to express your real thoughts and feelings to the ones you love. On special occasions you want to gift wrap your message to make it exceptional and memorable! Video messages are the best way to convey mood and feelings. With Moovin Luggage board it is easy to create an ever-lasting touching goodbye message to your colleague or friend who is leaving their job or home and make him feel loved and missed at the old place. It is a new form of communication that delivers your feelings, thoughts and emotions that are impossible to express by words alone.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Moovin Board is a messaging tool that is a combination of a physical message board and a video message. Moovin Board allows multiple users to separately create individual video messages with the Moovin mobile app and link them to a QR code printed on the message board as one combined video message. There is no need to appoint anyone as a person in charge and make him put all individual messages together. The final combined video message is generated automatically. Besides, the receiver doesn't need to download the app to access the video. Messages are stored on the server eternally which makes Moovin board a valuable long-lasting gift that will bring you back in time each time you scan the code inside.

OPERATION / FLOW / INTERACTION:
Each message board comes with a perforated sticker sheet. There are 12 stickers on the sheet, each message sticker has a space for a hand-written message on the front side and a QR code and a playback order number on the reverse side. These message stickers are distributed to the participants. Each participant downloads the Moovin app, scans the QR code on the reverse side of the sticker and creates a video message with the app either by shooting a video on the spot or by adding previously taken photos and videos to the message. Then he writes a short message on the front side of the sticker and attaches it to the message board. The number printed next to the QR code on the sticker is the participant's playback order, which helps to save time editing the order of the video messages later by distributing the stickers in the preferred order in advance. In case participant number 5, for instance, doesn't upload the video, video message from participant number 6 automatically plays after number 4. Individual video messages created with the Moovin app are linked to the QR code printed inside the luggage tag adjusted to the message board. Separately uploaded videos are automatically played as a single video.The recipient can watch the video simply by scanning the QR code without downloading the app. In case the recipient doesn't want to watch the whole video, he is able to choose individual messages by tapping on a thumbnail images panel on top of the screen. It is also possible to share the link to the video on a social network.

PROJECT DURATION AND LOCATION:
The project started in July 2014 in Tokyo, Japan with the establishment of Uxent Inc. The Moovin app was released in March 2016. Uxent Inc. first introduced the Moovin video message greeting card, and later developed a multi-user video messaging tool - Moovin board. Moovin board is on sale in Japan since March 2017.

PRODUCTION / REALIZATION TECHNOLOGY:
Security: Each physical QR code has a unique URL and a hidden secret key that protects the created contents from any double usage and malicious URL replacement. After QR code is scanned, the data goes to authentication server for approval. The previously created video messages are saved in the history section in the Moovin app and can be linked later to a new physical QR code. Accessibility: iOS 11 has a camera built-in QR code scanner, so iPhone users can simply scan the QR code with their iPhone camera to access the video. Time Storage: There is no expiration date for messages storage on our server. The contents can be accessed as long as the recipient has the physical card with the QR code.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Moovin Board: Size: length - 420 mm, width - 300 mm. Package includes: message board itself, luggage tag with a printed QR code for the recipient, 12 message stickers with a QR code for participants printed on the reverse side, user guide. Moovin App is compatible with iPhone (iOS:7 or higher) and Android (OS:5.0 or higher). English version of the app is available on AppStore and GooglePlay. Video Specs : Maximum video length per person is 2 min, video format is mp4, recommended video resolution is 720p(HD).Total video length max (for all individual messages combined) is 24 minutes. Photo Specs: The app allows to add uncropped photos to the video message along with or instead of the video. Each participant can add up to 9 photos to his message.

TAGS:
message board, stickers, video, gift, video message, communication, stationery, emotions, gift-wrapping, QR

RESEARCH ABSTRACT:
There has long been need for a system that supports personalized greeting messages besides social networks, mobile messenger apps and usual hand-written greeting cards. People rarely share their true feelings with others on social media because they know their messages will be viewed by an unspecified large number of people. Online messages soon get lost among daily messages and vast amounts of shared information. It's really hard to find and read a greeting message from someone important to you after some time. Not to mention that all your data can get lost when quitting the social network or the messenger app. At the same time there are cases when sharing a video with groups of people that don't use social networks or messenger apps (like grandparents or kids) is not so convenient, but a simple handwritten message seems to be failing to completely express all you want to say. This problem inspired us to come up with a "message-wrapping" tool that helps to pass on feelings and thoughts that are hard to convey by text alone in a more effective and long-lasting way. According to Mehrabian's rule, 93% of communication is influenced by face/body language and voice tone. The facial expression, voice and gesture of speakers are recognized in videos and therefore help to create a more heart-felt and strong message. In addition, according to the research conducted by NTT Advertising, today there is a clear tendency for a shift from written to visual communication among young people aged 16-25 years old with 80% of them communicating by posting photos and videos. Besides, the same research shows that around 60% of smartphone users state that they send photos and videos to friends and family on a regular basis. The powerful combination of a tangible thing that you can hold and keep and a video message - realized through Moovin board - brings the gifting and messaging service to a whole new level.

CHALLENGE:
Our main goal was not to simply combine the analog and digital technologies, but to create a valuable tangible thing that will be easy to make and easy to use. We addressed five main issues: 1. Easy access for the recipient. At first, we were considering the AR technology, but rejected this idea mainly due to the video viewing complexity that required the recipient to upload the special app to access the video. QR linking technology on contrary uses the browser instead of the app for video viewing. So, the users simply need to have a smartphone to watch the video. 2. Easy video making process. We managed to make the app where video message creation by multiple users is really simple, since the final combined video is generated automatically and doesn't require additional editing. In addition, the determined playback order makes it possible to decide the order of the videos in advance and distribute the stickers accordingly. 3. Security. It was essential for us to make a system that would keep the personal information of the users secured and prevent double usage and malicious URL replacement. We overcame this problem by adding a unique secret code to each QR that makes it impossible to use the code without approval by our authentication server. 4. Long-life. Our main goal was to make a message service that will be a tangible memorable present. Therefore, we have no time storage limit for the messages on our server. They can be accessed as long as the user has the physical board. 5. Great Reach. We were aiming to create a service that will be possible to use by groups of people who aren't active social networks or messenger apps users but still have a smartphone.

ADDED DATE:
2018-02-20 09:43:07

TEAM MEMBERS (5) :
Product Manager/Producer: Yasutaka Nagatomi, Board Designer: Masayoshi Kodaira, Mobile App Designer: Shigeo Sawatari, Mobile App Programmer: Yuiga Kouno and PR: Alena Zhukova

IMAGE CREDITS:
Photographer: Yasunari Kurosawa

PATENTS/COPYRIGHTS:
Contents management system patented Patent No: 5950222 Ptent Holder: UXENT Inc. Filed Date: 2015.11.25 Jurisdiction: Japan(with PTC application) App’s UI design patented Patent No: 6082896 Ptent Holder: UXENT Inc. Filed Date: 2016.3.21 Jurisdiction: Japan(with PTC application) Copyrights Copyright No: 5793691 Copyright Holder: UXENT Inc. Filed Date: 2015.05.20 Jurisdiction: Japan, USA, EU, South Korea, Australia

Visit the following page to learn more: http://moovin.co/en/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Moovin

PROFILE:
Moovin is an innovative QR code-based greeting message service that allows adding personalized photo and video messages taken with a smartphone to greeting cards, message boards, gift tags, wedding invitations, place cards and other printed products. It is a new way to create a memorable touching message and deliver your feelings that are impossible to express by words alone to the ones you love.

NOMINATION DETAILS

Moovin Board Message Service by Uxent Inc is a Nominee in Art Materials, Stationery Supplies and Gift Items Design Category.

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AWARD DETAILS

Moovin Board Message Service by Uxent Inc is Winner in Art Materials, Stationery Supplies and Gift Items Design Category, 2017 - 2018.



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