Motoziel Retail store and cafe by Nexus Design

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DESIGN DETAILS
DESIGN NAME:
Motoziel

PRIMARY FUNCTION:
Retail store and cafe

INSPIRATION:
The motoziel store was to be a store that had to be different than any other in the marketplace. This store is the first to be designed as a restaurant that also features bike accessorizes for sale and vice a versa. With the advent of online retail, their now lies a challenge to make a physical store more interesting and offer something compelling that you may not find online, fresh beer and freshly cooked food.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Motoziel, is forthwith a motorcycle accessorizes retail store that also provides bike servicing, washing, bike renting, cafe and bar facilities. The entire idea was to make a new offering in the retail space. The overcrowded online format poses a direct threat to the existence of a physical store, to counter this challenge we introduced a restaurant and a barber shop in the store. where a single store itself works as a multi-function store with various options that cannot be found in the online format. The restaurant creates this space in to a multifunction area, which leads to people browsing through the merchandise and maybe create an impulse buy.

OPERATION / FLOW / INTERACTION:
The entry of the store is from the ground floor of the building which provides a basic idea of the store along with a cordoned off area for bike wash and a back store. A travel planning desk is planned in the next area. Along staircase leads to the first floor that houses the entire store and the restaurant. The restaurant area and the retail area are planned separately whereas the entry and the exit to the restaurant is from the main retail store area.

PROJECT DURATION AND LOCATION:
The project is located in Gurgaon, India and was started in april 2017 and completed in October 2017.

PRODUCTION / REALIZATION TECHNOLOGY:
The material pallet used in the store is wood for the ceiling rafters, brick tiles for wall cladding, tiles for the floor and wooden furniture.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project is spread on a total area of 1100 sq.mt. on two levels is located in Gurgaon, India.

TAGS:
motorcycle, gear, gurgaon, cafe, bar, beer, craft beer

RESEARCH ABSTRACT:
While doing our research on such retail formats, we could not find any precedence for such a store hence the store was designed as meandering pathway of restaurant seating with merchandise display.

CHALLENGE:
With no precedence for such a cross function store the challenge lied in creating space such that both the functions of the restaurant and retail store go hand in hand.

ADDED DATE:
2018-02-17 14:50:33

TEAM MEMBERS (2) :
Devesh Bhatia and Pratyay Chakrabarti

IMAGE CREDITS:
Sameer chawda

Visit the following page to learn more: http://www.motoziel.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
nexus design integrated

PROFILE:
NEXUS Design was set up in the year 2000 as a design firm catering to the product design and environment design needs of the industry-with a vision to become a global player in design,contributing to build a better living world. NEXUS Design works primarily in specialized interiors in Hospitality, Commercial establishments and architectural design.

NOMINATION DETAILS

Motoziel Retail Store and Cafe by Nexus Design is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Motoziel Retail Store and Cafe by Nexus Design is Winner in Interior Space and Exhibition Design Category, 2017 - 2018.



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