Chips BCBG Food packaging by Delphine Goyon and Remi Vicente

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DESIGN DETAILS
DESIGN NAME:
Chips BCBG

PRIMARY FUNCTION:
Food packaging

INSPIRATION:
Our agency was inspired by clean and impacting packaging, especially from the United Kingdom. We also take a lot of inspiration from packaging from Favorite Design.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone.

OPERATION / FLOW / INTERACTION:
Chips are made in France with natural products. No coloring, no preservatives.

PROJECT DURATION AND LOCATION:
A few months have allowed the realization of the whole range of crisps. Crisps are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Le packaging mesure 20 cm de large x 30 cm de haut.

TAGS:
chips, design, packaging, minimal

RESEARCH ABSTRACT:
We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product.

CHALLENGE:
Modernize the range without losing customers

ADDED DATE:
2018-02-16 11:09:52

TEAM MEMBERS (3) :
Delphine Goyon : Art Director & Graphist, Remi Vicente : Director of the agency and Catherine Alamy : Graphist

IMAGE CREDITS:
Delphine Goyon and Remi Vicente, 2017.

Visit the following page to learn more: http://lc.cx/P6Cb
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CLIENT/STUDIO/BRAND DETAILS
NAME:
BCBG - La Ducale

PROFILE:
BCBG - La Ducale It is in Boffres, in Ardèche, that the BCBG chips are elaborated. Our house cultivates with passion a craft know-how to propose recipes of original crisps and of quality in the respect of the traditions of our soil.

NOMINATION DETAILS

Chips Bcbg Food Packaging by Delphine Goyon and Remi Vicente is a Nominee in Packaging Design Category.

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AWARD DETAILS

Chips Bcbg Food Packaging by Delphine Goyon and Remi Vicente is Winner in Packaging Design Category, 2017 - 2018.



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