Hello Goodness Life in a Day Animation Brand Messaging by PepsiCo Design and Innovation, Bewilder |
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| DESIGN NAME: Hello Goodness Life in a Day Animation PRIMARY FUNCTION: Brand Messaging INSPIRATION: Consumers want a greater variety of choices when it comes to what they eat and drink on the go, but traditionally, better options have not always been readily available. With the changing consumer demand trending towards healthier products, the vending channel is rife with opportunity to meet this need. Hello Goodness offers a fresh interpretation of the traditional vending experience by helping to provide the variety of options that consumers want from the brands they trust. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Hello Goodness was created to make 24/7 healthier solutions accessible to the on-the-go consumer. The brand curates PepsiCo's portfolio of better-for-you snacks & beverages and makes them easily accessible. Hello Goodness was launched with a sleekly designed next-generation vending machine and the platform is exploring and prototyping new ways to go beyond vending. The Hello Goodness brand communicates a visual design language that is clean, colorful and category breaking. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2018-02-14 17:06:44 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, Bewilder, 2017. |
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NAME: PepsiCo PROFILE: PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. At PepsiCo design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us in everything we imagine, develop and execute. Our goal is clear: to connect PepsiCo’s beverage, snacks and nutrition portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touchpoints and regions of the world. We firmly believe design and design thinking are significant catalysts of innovation and growth that powers our global brands. |
| AWARD DETAILS | |
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Hello Goodness Life in a Day Animation Brand Messaging by Pepsico Design and Innovation, Bewilder is Winner in Advertising, Marketing and Communication Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation, Bewilder. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation, Bewilder. |
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