Novociti Life Public Transportation Vehicle by Anadolu Isuzu Design Team

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DESIGN DETAILS
DESIGN NAME:
Novociti Life

PRIMARY FUNCTION:
Public Transportation Vehicle

INSPIRATION:
The design takes its inspiration from its users. As the vehicle aims to serve extensively in urban areas such as historical & touristic districts and narrow streets, it will be in closer contact with its users. In order to strengthen this link, a softer, friendlier face is designed. While keeping the vehicle as small as possible, interior space meets the requirements of operators with its durable and spacious design.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
With Novociti Life a low-floor urban public transportation solution is offered at the lowest possible cost. The vehicle is 8 m in order to adapt both long distances and narrow streets of short distances that enables it to be small-sized, lightweight while reducing consumption and increasing maneuverability. Wide standing area, easy access to the engine area, specially designed driver cabin and handicapped area for disabled passengers are some of the features vehicle offers to its users.

OPERATION / FLOW / INTERACTION:
Unlike its competitors, Novociti Life offers same passenger capacity with a smaller, lighter design, same comfort and accessibility features of a longer bus both for its driver and passengers.

PROJECT DURATION AND LOCATION:
The project started in November 2016 in Kocaeli and started mass production in February 2018.

FITS BEST INTO CATEGORY:
Vehicle, Mobility and Transportation Design

PRODUCTION / REALIZATION TECHNOLOGY:
Although mainly conventional methods are used in the production process of Novociti Life, it is engineered to be lighter than its competitors. The vehicle’s chassis and main structural elements are made out of steel and aluminium. Structure supports outer shell which is sheet metal, fiber reinforced polymer and tempered glass according to its placement and form. Inner surfaces has varying materials and production methods, which are various polymers and composites.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimensions: 2881 mm x 7863 mm x 3184 mm Weight: 6694 kg Capacity: 25 seating, 28 standing passengers

TAGS:
bus, urban, public, transportation, accessibility, anadolu isuzu, vehicle, automotive, design, novociti lf

RESEARCH ABSTRACT:
Benchmark and field researches are done along with gathering and observing user feedbacks and user needs. Moodboards are prepared to have a perception of current form tendencies, color, material and finishing trends researches and technological advancements.

CHALLENGE:
The challenge in the creation process of the project was to create a smaller, lighter, cheaper and more comfortable bus in comparison with its competitors.

ADDED DATE:
2018-02-14 13:40:24

TEAM MEMBERS (2) :
Aslı Yorulmazel and Görkem Erdoğan

IMAGE CREDITS:
Anadolu Isuzu Design Team, 2017.

PATENTS/COPYRIGHTS:
8 design registration pending, 2017. 15 patents pending, 2017.

Visit the following page to learn more: http://www.isuzu.com.tr/en
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Anadolu Isuzu Otomotiv Sanayi ve Ticaret A.Ş.

PROFILE:
Anadolu Isuzu Otomotiv Sanayi ve Ticaret A.Ş. is a open joint stock company founded in the partnership of Anadolu Group, Isuzu Motors Limited and Itochu. The company’s main field of activity is production and sales of commercial vehicles such as light truck, truck, midibus, bus and pick-up.

NOMINATION DETAILS

Novociti Life Public Transportation Vehicle by Anadolu Isuzu Design Team is a Nominee in Vehicle, Mobility and Transportation Design Category.

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AWARD DETAILS

Novociti Life Public Transportation Vehicle by Anadolu Isuzu Design Team is Winner in Vehicle, Mobility and Transportation Design Category, 2017 - 2018.



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