Pepsi x Shanghai Fashion Week SS 2018 Brand Packaging and Campaign by PepsiCo Design & Innovation |
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| DESIGN NAME: Pepsi x Shanghai Fashion Week SS 2018 PRIMARY FUNCTION: Brand Packaging and Campaign INSPIRATION: The Pepsi x Shanghai Fashion Week Spring/Summer 2018 Limited Edition Can celebrates the continuing collaboration between the world of fashion and the Pepsi "Live for Now" spirit. The artistic direction is in line with Pepsi's daring vision of "Live for Now," creating an aspirational and visionary brand experience that connects minimalistic elements with our bold new max taste, zero sugar proposition. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The new Pepsi zero sugar limited edition black can created for Shanghai Fashion Week celebrates the collaboration between the fashion world and the Pepsi "Live without compromise" attitude. The creative direction is in line with Shanghai Fashion week's theme of "boundaryless.& OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Food, Beverage and Culinary Arts Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2018-02-13 21:13:18 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design & Innovation, 2017. |
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NAME: PepsiCo Design & Innovation PROFILE: PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose - our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. At PepsiCo design, we have a saying: "We're crazy enough to think we can inspire the future." This is what drives us in everything we imagine, develop and execute. Our goal is clear: to connect PepsiCo's beverage, snacks and nutrition portfolios, with today's hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touchpoints and regions of the world. We firmly believe design and design thinking are significant catalysts of innovation and growth that powers our global brands. |
| AWARD DETAILS | |
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Pepsi X Shanghai Fashion Week Ss 2018 Brand Packaging and Campaign by Pepsico Design & Innovation is Winner in Food, Beverage and Culinary Arts Design Category, 2017 - 2018.· Read the interview with designer PepsiCo Design & Innovation for design Pepsi x Shanghai Fashion Week SS 2018 here.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design & Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design & Innovation. |
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