Pepsi Year of the Dog Ltd Ed Cans China Brand Packaging by PepsiCo Design & Innovation |
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| DESIGN NAME: Pepsi Year of the Dog Ltd Ed Cans China PRIMARY FUNCTION: Brand Packaging INSPIRATION: The 2018 Pepsi China Chinese New Year Limited Edition Can honors the spirit of the Chinese New Year in combination with Pepsi's youthful, "Live for Now" ethos. The 2018 zodiac sign, the dog, is commemorated with a minimalistic and iconic design, using solid colors framed with bold lines to illustrate the breeds and their personality traits. The result is an impactful, daringly aspirational brand experience that resonates emotionally with the consumer. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The uniquely hand crafted illustration, in addition to the Limited Edition availability of the can (the whole collection was only available on Ecommerce platforms), made the Pepsi China CNY Limited Edition Can one of the most desired items during the 2018 Chinese New Year festivities. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Food, Beverage and Culinary Arts Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2018-02-13 18:01:50 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design & Innovation, 2017. |
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NAME: PepsiCo Design & Innovation PROFILE: PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose - our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. At PepsiCo design, we have a saying: "We're crazy enough to think we can inspire the future." This is what drives us in everything we imagine, develop and execute. Our goal is clear: to connect PepsiCo's beverage, snacks and nutrition portfolios, with today's hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touchpoints and regions of the world. We firmly believe design and design thinking are significant catalysts of innovation and growth that powers our global brands. |
| AWARD DETAILS | |
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Pepsi Year of The Dog Ltd Ed Cans China Brand Packaging by Pepsico Design & Innovation is Winner in Food, Beverage and Culinary Arts Design Category, 2017 - 2018.· Read the interview with designer PepsiCo Design & Innovation for design Pepsi Year of the Dog Ltd Ed Cans China here.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design & Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design & Innovation. |
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