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DESIGN DETAILS |
DESIGN NAME: Maker Oats
PRIMARY FUNCTION: Brand Packaging
INSPIRATION: Brand identity and user experience were inspired by Scandinavian simplicity. The design language embraces simple geometry paired with clean iconography and san serif letterforms while also translating traditional premium cues into a modern interpretation. Simple, natural, and high quality are the design principles we use to create the Maker brand. Black and white with an intense hit of color. Simple iconography to communicate. A few little moments of delight to show you how thoughtful we are.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Maker Oats story includes conveying ease through simplicity, premium ingredients through product visibility, and a reusable jar and refill system for sustainability. The strategy goes against the category norms to disrupt and create a unique point of difference. The use of premium materials was purposefully done to shift the conversation from just another oatmeal to a breakfast experience. Glass jars showcase the curated real ingredients and reinforce the message of delicious convenience.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: -
FITS BEST INTO CATEGORY: Food, Beverage and Culinary Arts Design
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PRODUCTION / REALIZATION TECHNOLOGY: -
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RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2018-02-12 20:09:52
TEAM MEMBERS (1) :
IMAGE CREDITS: PepsiCo Design and Innovation, 2017.
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CLIENT/STUDIO/BRAND DETAILS |
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NAME: pepsiCo Design & Innovation
PROFILE: PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose - our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders.
At PepsiCo design, we have a saying: "We're crazy enough to think we can inspire the future." This is what drives us in everything we imagine, develop and execute. Our goal is clear: to connect PepsiCo's beverage, snacks and nutrition portfolios, with today's hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touchpoints and regions of the world. We firmly believe design and design thinking are significant catalysts of innovation and growth that powers our global brands.
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NOMINATION DETAILS |
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Maker Oats Brand Packaging by Pepsico Design and Innovation is a Nominee in Packaging Design Category.· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.
· The profile and other works by PepsiCo Design and Innovation is also kept secret. This information will also be available later.
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