LIFEWTR Series 2: Women In Art Brand Packaging by PepsiCo Design and Innovation

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DESIGN DETAILS
DESIGN NAME:
LIFEWTR Series 2: Women In Art

PRIMARY FUNCTION:
Brand Packaging

INSPIRATION:
LIFEWTR is a premium bottled water that advances creativity, art and design to serve as a source of inspiration and hydration. LIFEWTR designs provide exposure for emerging artists and creatives from the worlds of graphic design, fashion, fine arts, photography and more. We believe that people need creativity and art to make life interesting. That is why we built LIFEWTR around a unique purpose: advance and showcase the sources of creation and creativity. There is a thirst for inspiration.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Less than 30% of artwork showcased in museums and large galleries are by women. LIFEWTR Series 2 seeks to advance and showcase women who are sources of inspiration through their creative expressions and ethos. This series features the work of Adrienne Gaither, Lynnie Zulu and Trudy Benson. These women are a diverse group of innovative thinkers: contributing unique forms of art, fresh ways to create art, unique outlooks and have the potential to influence culture in an impactful and positive way.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
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FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2018-02-12 19:12:43

TEAM MEMBERS (1) :


IMAGE CREDITS:
PepsiCo Design and Innovation, 2017.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design & Innovation

PROFILE:
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose - our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. At PepsiCo design, we have a saying: "We're crazy enough to think we can inspire the future." This is what drives us in everything we imagine, develop and execute. Our goal is clear: to connect PepsiCo's beverage, snacks and nutrition portfolios, with today's hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touchpoints and regions of the world. We firmly believe design and design thinking are significant catalysts of innovation and growth that powers our global brands.

NOMINATION DETAILS

Lifewtr Series 2: Women in Art Brand Packaging by Pepsico Design and Innovation is a Nominee in Food, Beverage and Culinary Arts Design Category.

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AWARD DETAILS

Lifewtr Series 2: Women in Art Brand Packaging by Pepsico Design and Innovation is Winner in Food, Beverage and Culinary Arts Design Category, 2017 - 2018.



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