7Up Lemon Lemon Brand Packaging by PepsiCo Design and Innovation

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DESIGN DETAILS
DESIGN NAME:
7Up Lemon Lemon

PRIMARY FUNCTION:
Brand Packaging

INSPIRATION:
We were tasked with creating the branding and packaging for a new refreshing sparkling lemonade product innovation. The brand comes to life in-store, through various brand events and activations, and at home. The design evokes a crafted and world of sparkling lemonade. The design and visual language of Lemon Lemon creates a world of lemonade. It is a bubbly reminder to escape to a more natural, relaxed place. Referencing classic and iconic lemonade vernacular, but with a modern twist.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
7up Lemon Lemon is where sparkling water, 6% lemon juice, and a touch of sweetness come together for fresh, fizzy goodness. The visual language combines the appeal of the vintage world of nostalgic lemonade with whimsical and modern design elements. The bright color palate is based on the colors of real fruit found in nature and the bold stripes are the backdropto the Lemon Lemon universe, creating a sense of flow and movement, which helps the packaging pop at shelf.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2018-02-12 17:57:26

TEAM MEMBERS (1) :


IMAGE CREDITS:
PepsiCo Design and Innovation, 2017.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design & Innovation

PROFILE:
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose - our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. At PepsiCo design, we have a saying: "We're crazy enough to think we can inspire the future." This is what drives us in everything we imagine, develop and execute. Our goal is clear: to connect PepsiCo's beverage, snacks and nutrition portfolios, with today's hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touchpoints and regions of the world. We firmly believe design and design thinking are significant catalysts of innovation and growth that powers our global brands.

NOMINATION DETAILS

7up Lemon Lemon Brand Packaging by Pepsico Design and Innovation is a Nominee in Food, Beverage and Culinary Arts Design Category.

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AWARD DETAILS

7up Lemon Lemon Brand Packaging by Pepsico Design and Innovation is Winner in Food, Beverage and Culinary Arts Design Category, 2017 - 2018.



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