Pepsi Moments China Augmented Reality Ltd Ed Cans Campaign by PepsiCo Design & Innovation |
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| DESIGN NAME: Pepsi Moments China PRIMARY FUNCTION: Augmented Reality Ltd Ed Cans Campaign INSPIRATION: Pepsi celebrates moments of contagious excitement, passion and uniqueness. The cans feature icons combined with expressive typography that signify moments that ignite action, both locally and globally. No matter what the occasion, big or small, the Moments Campaign captures the moments that make us feel alive. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Pepsi China's Moments Campaign celebrates 6 shared moments most important to Chinese youth: music, sports, meals, celebration, travel, and cinema. Pepsi leverages the success of the PepsiMoji campaign and worked with China's largest social app, Tencent QQ, to create an exciting on-pack augmented reality interaction that brings Pepsi Moments to life. Alongside other social and activations, Pepsi Moments generates buzz and interaction among consumers and boosts their love for the brand. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2018-02-12 17:26:27 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design & Innovation, 2017. |
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NAME: PepsiCo Design & Innovation PROFILE: PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose - our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. At PepsiCo design, we have a saying: "We're crazy enough to think we can inspire the future." This is what drives us in everything we imagine, develop and execute. Our goal is clear: to connect PepsiCo's beverage, snacks and nutrition portfolios, with today's hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touchpoints and regions of the world. We firmly believe design and design thinking are significant catalysts of innovation and growth that powers our global brands. |
| AWARD DETAILS | |
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Pepsi Moments China Augmented Reality Ltd Ed Cans Campaign by Pepsico Design & Innovation is Winner in Food, Beverage and Culinary Arts Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design & Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design & Innovation. |
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