Shiyuan Maifanitum Packaging design of mineral water by Dabin Yao

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DESIGN DETAILS
DESIGN NAME:
Shiyuan Maifanitum

PRIMARY FUNCTION:
Packaging design of mineral water

INSPIRATION:
Maifanitum Water packaging design should solve a problem of packaging container and label for selling alkaline mineral water. The bottle modeling design uses the most compact and the most traditional modeling, making people feel kind and natural. The bottle label is the water-drop outline, clearly showing the meaning of transferring water. The label uses the simple and abstract graphics and patterns to express some natural concepts, including “water, mountain, stratum and mineral spring”, showing the natural mineral water. The bottle, label and water take concerted action and set off as a whole to maintain the natural, compact and fresh design style.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Maifanitum Water packaging design belongs to fast moving consumer goods. Considering the market demands and consumers’ convenient utilization, there are two capacities of 500ml and 330ml, showing simple and compact bottle modeling. The bottle label only has the simple color, showing the fresh and natural graphics to clearly show the natural mineral water concepts, such as “water, mountain, stratum and mineral water”.

OPERATION / FLOW / INTERACTION:
Maifanitum Water is the alkaline mineral water comes from a hundred meters under the ground, showing the container and label design below. The bottle uses the most compact modeling, including 500ml and 330ml. The bottle label is the water-drop outline, , clearly showing the meaning in vision. The packaging label uses the simple and abstract graphics and pattern to express some concepts, including “water, mountain, stratum and mineral spring”. The design is relaxed, natural and soft, making people feel kind and natural.

PROJECT DURATION AND LOCATION:
November 2017 in Ningbo

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Label PVC double-sided printing process

SPECIFICATIONS / TECHNICAL PROPERTIES:
500ml and 330ml

TAGS:
Packaging design, Mineral water,Simple

RESEARCH ABSTRACT:
Maifanitum Water packaging design belongs to the fast moving consumer goods, thus consumers will feel the product appetency and experience natural and kind feeling in packaging. The compact bottle modeling and simple label express the relaxed design intention. The compact design reduces the costs of packaging production, showing the unique visual style in the numerous sales competitions of alkaline mineral water. Fewer colors are good for identification and memory.

CHALLENGE:
Maifanitum Water is the alkaline mineral water comes from a hundred meters under the ground, showing the container and label design below. The bottle uses the most compact modeling, including 500ml and 330ml. The bottle label is the water-drop outline, , clearly showing the meaning in vision. The packaging label uses the simple and abstract graphics and pattern to express some concepts, including “water, mountain, stratum and mineral spring”. The design is relaxed, natural and soft, making people feel kind and natural.

ADDED DATE:
2018-02-10 01:57:59

TEAM MEMBERS (2) :
Dabin Yao and Ming Mao

IMAGE CREDITS:
Dabin Yao, 2017.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
INNOSTONE Studio

PROFILE:
Innostone Studio focuses on research of applied design via art and design academic activities, integrating "science and technology", "arts and culture", "history and culture", professional knowledge and rich imagination. Innostone Studio is dedicated to visual design, product packaging design, product design, website design, design of books and publications. Innostone Studio provides room for teachers and students to display professional talents, so that they can transform their creative thinking into practical products and commodities.

NOMINATION DETAILS

Shiyuan Maifanitum Packaging Design of Mineral Water by Dabin Yao is a Nominee in Packaging Design Category.

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AWARD DETAILS

Shiyuan Maifanitum Packaging Design of Mineral Water by Dabin Yao is Winner in Packaging Design Category, 2017 - 2018.



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