JUS Cold Pressed Juicery Drink Branding and Packaging by M — N Associates

Home > Winners > #63745


DESIGN DETAILS
DESIGN NAME:
JUS Cold Pressed Juicery

PRIMARY FUNCTION:
Drink Branding and Packaging

INSPIRATION:
Our mission is researching and finding the right solution both in terms of visual identity as well as art direction to create an unique sustainable cold pressed juice brand in Vietnam. Since cold-pressed juice is a complete new product in Vietnam, JUS is the pioneer to break the barrier, therefore, the challenge is huge.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
JUS (short for Juice Up Saigon) is a raw, cold-pressed juice company. Founded in Sep 2015 by three people sharing the same love for a healthy life, their journey starts from Saigon, one of the most busiest city in Southeast Asia. Juice Up Saigon offers a simple, delicious way to integrate plant-based health into a busy life because they believe that nutritious and delicious juices could be made practical and ready for everybody.

OPERATION / FLOW / INTERACTION:
Beside using a strange shape of bottle to contrast with market as well as following the brand concept, the minimal branding design help highlight the colorful palette of JUS products, making them standing out on their own.

PROJECT DURATION AND LOCATION:
The project was started in July 2015 and launched completely in September 2015. The first store was opened after Tet 2016 under our interior direction for the whole chain.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Based on the concept of equilateral triangle of yoga that connects body, spirit and mind together, we created an unique equilateral triangle bottle shape. We're choosing PET bottle to well-reserved the juice and easier for transferring from lab to stores.

SPECIFICATIONS / TECHNICAL PROPERTIES:
250ml triangle PET bottle

TAGS:
cold pressed juice, saigon, vietnam, jus, packaging, branding, drink, beverages, ho chi minh city, m - n associates

RESEARCH ABSTRACT:
The context of living healthy, providing the right juices for busy daily life is still new to Vietnam, even for the most crowded and developed city like Saigon. In order to tell the true brand story without overdoing it and overlap the beauty of the product, we're creating a brand with minimalism as core, to highlight the lifestyle in the most humble way possible.

CHALLENGE:
It's not an easy task to spread minimalism around town, and especially Vietnam, not to mention cold-pressed juice is still a completely new product. Our team was taking a mission of maintaining art direction alongside with internal marketing team, for promotion, collaboration and expanding the markets. After two years, the brand was standing out completely and known as the best local brand for cold-pressed juice.

ADDED DATE:
2018-02-06 11:03:26

TEAM MEMBERS (2) :
Creative Director : Duy — N and Project / Production Manager : M — Lan

IMAGE CREDITS:
Photographer : Monkey Minh
Stylist : Ben Pham

Visit the following page to learn more: http://m-n.associates
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
M — N Associates

PROFILE:
M — N Associates is a Saigon based design consultancy, constructing a diverse range of creative solutions spanning across identity, digital platform, art direction, object and spatial transformation. The firm help to develop conveying clients' messages clearly, rationally and in the most sustainable way through right executions on design and advice to a wide range of marketing medium.

NOMINATION DETAILS

Jus Cold Pressed Juicery Drink Branding and Packaging by M — N Associates is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by M — N Associates is also kept secret. This information will also be available later.
AWARD DETAILS

Jus Cold Pressed Juicery Drink Branding and Packaging by M — N Associates is Winner in Packaging Design Category, 2017 - 2018.



· Press Members: Login or Register to request an exclusive interview with M — N Associates.

· Click here to view the profile and other works by M — N Associates.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like M — N Associates' Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like Jus Cold Pressed Juicery Drink Branding and Packaging? Help us create a global awareness for good packaging design worldwide. Show your support for M — N Associates, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |