Tailor Made Fragrance Website by Webgriffe

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DESIGN DETAILS
DESIGN NAME:
Tailor Made Fragrance

PRIMARY FUNCTION:
Website

INSPIRATION:
Webgriffe applied design patterns and User Centered Design, testing prototypes with real users during the design process. What inspired the whole design Team were big brands product personalization tools as well as Nike, Shoes of Prey and so on but the challenge was to maintain an highest level of originality, usability and obviousness.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Tailor Made Fragrance let you combine packaging and graphic design, along with the best ingredients to create your unique and fully customized perfume. Webgriffe designed and developed an immersive User Interface to let users choose the fragrance, the graphic and the box. During the process the user can see in real time how his perfume looks like and he can apply a large range of personalizations. The system is fully integrated with the client ERP and CRM and logistics to fasten the supply chain.

OPERATION / FLOW / INTERACTION:
Users can interact with the interface choosing the scent, the bottle and every single accessory like the cap, decorsations, box and personalize the graphic of the print. Step by step the user see his perfume come to life.

PROJECT DURATION AND LOCATION:
The initial brief started on October 2016 in Reggio Emilia (Italy) and the project went live on November 2017. Now it is in its performing phase.

PRODUCTION / REALIZATION TECHNOLOGY:
The process of the website began with study of the existing property identity and design concept of the property. Wireframes were created using Adobe Creative Cloud products to enable a holistic look at how the UX would integrate with the UI. The Webgriffe's Developer Team develop the full E-Commerce on Magento Commerce platform following Agile methodologies and Best Practices.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The technology involved in the project is Magento: open-source e-commerce platform written in PHP owned by Adobe. The site has a fully responsive design to work well over multiple screen sizes: smartphones, tablets and devices.

TAGS:
e-commerce, website, ecommerce, magento, UX, web design, agile, packaging, fragrance, scent

RESEARCH ABSTRACT:
Methodical research was conducted in over 20 different countries to evaluate user needs, understand process pain points, determine opportunities and validate conceptual designs. This research guided our design principles of establishing trust, facilitating understanding, maintaining transparency, and ease of use. Once the solution was developed the research continued with A/B testing, analysing user behavior with heatmaps and analytics.

CHALLENGE:
The hardest part of the project was the preview of the perfum during the customization process. The CGI team 3D rendered every single component in a way to ensure the perfect match in the final configuration.

ADDED DATE:
2018-01-30 17:52:58

TEAM MEMBERS (7) :
Cristian Galletti, Michele Ruozzi, Manuele Menozzi, Fabiana Romagnoli, Luca Gallinari, Riccardo Caroli and Lucia Mattioli

IMAGE CREDITS:
Images by Michele Ruozzi (Cretive Director)

Visit the following page to learn more: http://www.webgriffe.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Tailor Made Fragrance

PROFILE:
Tailor Made Fragrance is a revolution in fragrance, enabling customers to design personalized fragrances made by the worlds leading perfume artists and crafted from the finest ingredients sourced around the world. Tailor Made Fragrance let you personalize a scent which expresses who you are moment-to-moment and celebrates your unique preferences and tastes.

NOMINATION DETAILS

Tailor Made Fragrance Website by Webgriffe is a Nominee in Website and Web Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Webgriffe is also kept secret. This information will also be available later.
AWARD DETAILS

Tailor Made Fragrance Website by Webgriffe is Winner in Website and Web Design Category, 2018 - 2019.



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