Koji Pushchair by Michael Samuel

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DESIGN DETAILS
DESIGN NAME:
Koji

PRIMARY FUNCTION:
Pushchair

INSPIRATION:
Inspiration from this product came from a wealth of experience in the industry (Tutti Bambini are celebrating 30 years this year), and knowledge of the need for a reasonably priced compact folding and lightweight pushchair, that doesn't compromise on quality and style.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
KOJI is the little yet large pushchair perfect for active parents who are always out and about. KOJI is a compact and lightweight stroller, perfect for city life. It offers a choice of two chassis colours and five accessory pack colours, allowing full customisation of your pushchair to suit your style.

OPERATION / FLOW / INTERACTION:
The product can be folded to a compact size easy for storage. It also transforms to a travel system via the use of a car seat (which we also supply, or it can be used with a number of other car seat suppliers) or a carrycot which is suitable for overnight sleeping.

PROJECT DURATION AND LOCATION:
The project started in July 2016 and will finish in March 2018, across both UK and China.

PRODUCTION / REALIZATION TECHNOLOGY:
This product is made from aluminium, plastic (via injection mould tooling)

SPECIFICATIONS / TECHNICAL PROPERTIES:
Folded size: 82 x 50.5 x 30.5cm Assembled size: 90 x 50 x 106cm Weight: 10.5kg

TAGS:
Pushchair, Modern, Sleek, Compact, Lightweight, Colourful, Premium

RESEARCH ABSTRACT:
We conducted extremely detailed research into the market for strollers, identifying price point gaps as well as gaps for product functionality. We have exploited these areas by coming up with a modern design that is also extremely good value and good quality.

CHALLENGE:
The design engineering process, as we have had to invest in all of our own tooling for this design, and had to overcome many obstacles to ensure the product could still function extremely well whilst looking fantastic.

ADDED DATE:
2018-01-30 10:49:32

TEAM MEMBERS (2) :
Designer: Richard Lee Shaw and Creative Director: Michael Samuel

IMAGE CREDITS:
Ilya Krylov Photography

Visit the following page to learn more: http://bit.ly/2uOnHUG
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Tutti Bambini

PROFILE:
Nearly thirty years ago we opened our doors to expectant parents, offering them unique, quality products from our little London shop. Since then our family has grown, and so has our brand, but we have never lost that personal family touch. Family means a lot to us at Tutti, whether that’s being part of our business or one of our valued parents who make us into the brand we are, the values of trust, friendship & caring are the cornerstones of our brand. We want our products and customer experience to invite everyone to become part of the Tutti Bambini family. We know first-hand what it is like to have your world turned upside down when your little buddle of joy arrives. Our passion is to design and create great products for you and your precious little ones, with the highest standards of quality and safety in mind. We take care of the big things, so you can look after the little things… Wherever life may lead you, we are “with you for the journey”.

NOMINATION DETAILS

Koji Pushchair by Michael Samuel is a Nominee in Baby, Kids' and Children's Products Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Koji Pushchair by Michael Samuel is Winner in Baby, Kids' and Children's Products Design Category, 2017 - 2018.



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