Nissan X-Trail Brochure by E-graphics communications

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DESIGN DETAILS
DESIGN NAME:
Nissan X-Trail

PRIMARY FUNCTION:
Brochure

INSPIRATION:
A genuine SUV should have an authentic perspective. Targeted customers are people who enjoy the thrill of outdoor sports, so we tried to create a brochure that makes them realize the X-trail offers perspectives unreachable with any other cars.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This brochure is intended to make customers values evolve in the way they see the X-trail. By showing real scenes of outdoor sports, and aerial views of extreme sceneries, we tried to grasp readers attention on the “cool” factor of this brochure.

OPERATION / FLOW / INTERACTION:
In Japan, automobile brochures are considered as an incentive item for targeted customers. Therefore, a brochure must convey both emotional and functional qualities to the potential buyer. In general, there are two ways of obtaining a brochure: either by picking it up at a dealership, or by ordering it on the Internet. In Japan, even after purchasing a car the delivery period can stretch to three months. The brochure allows the new owner to obsess over his or her purchase and fantasize about driving it, while waiting for the car to be delivered.

PROJECT DURATION AND LOCATION:
The X-Trail had a minor change in June, 2017. This brochure was introduced at the same time of release and will be used until next model change.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
To depict reality of the most powerful SUV in key visuals, an actual vehicle was used for the shooting in the actual environment and tried to capture each moment of the car running. Had top athletes performed for the outdoor sports scenes and tried to capture each moment of their movement. Spent about 2 months travelling from Hokkaido (northern part of Japan, where the temperature dropped to 20 degrees below zero) to Kyushu (southern part of Japan) for shootings. Depicted X-Trail’s evolved values with two Kanji characters representing “Invincibility”, “Ultimate”, “Universal” and “Versatility”. Developed innovative copies communicating the X-Trail’s high potential to people who look at this immediately.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Size: a 250-mm square with 70 pages. Saddle stitch. This brochure uses “FSC (Forest Stewardship Council) approved paper”, which is made from thinned wood.

TAGS:
E-graphics communications

RESEARCH ABSTRACT:
None

CHALLENGE:
Needed to create a brochure calling up an image of real thrill and enjoyment of outdoor sports. Under this concept, the X-Trail brochure was developed with consistency. In that sense, our creative challenge was to have a refresh with the minor change made. As values of the car evolved, our creative needed to be evolved as well. Traveled across the country for location selection to shoot. Depicted reality by bringing in an actual vehicle to each environment and using top athletes to create realistic sensation. In addition, created a tremendous impact by using the most of page space to show the vehicle and applied a new innovative method to develop copies. Our watchword for this brochure creation was to impress the targeted customers who challenge outdoor sports seriously.

ADDED DATE:
2018-01-29 08:06:25

TEAM MEMBERS (1) :
Executive Creative Director: Tomohira Kodama, Creative Director: Seiichi Yamashita, Art Director: Junichi Sugawara, Copywriter: Nobuhiro Yamaguchi and 3DCG: EGC D-PT/CG Creative

IMAGE CREDITS:
All image: Photographer: BA2, 3DCG: EGC D-PT/CG Creative

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Nissan Motor Co., Ltd.

PROFILE:
Nissan is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. Since 1999, Nissan has been part of the Renault–Nissan Alliance, a partnership between Nissan and French automaker Renault. As of 2013, Renault holds a 43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. Carlos Ghosn serves as CEO of both companies. Nissan Motor sells its cars under the Nissan, Infiniti, Datsun, and NISMO brands. Nissan was the sixth largest automaker in the world behind Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford in 2013. Taken together, the Renault–Nissan Alliance would be the world’s fourth largest automaker. Nissan is the leading Japanese brand in China, Russia and Mexico.

NOMINATION DETAILS

Nissan X-Trail Brochure by E-Graphics Communications is a Nominee in Advertising, Marketing and Communication Design Category.

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AWARD DETAILS

Nissan X-Trail Brochure by E-Graphics Communications is Winner in Advertising, Marketing and Communication Design Category, 2017 - 2018.



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