The Racket Submarine Flagship Store by Tetsuya Matsumoto

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DESIGN DETAILS
DESIGN NAME:
The Racket Submarine

PRIMARY FUNCTION:
Flagship Store

INSPIRATION:
Wada Sports has acquired a large collection of valuable rackets. The collection includes wooden vintage pieces, rackets used by famous players, and some other rackets rescued from the great Tohoku earthquake that hit Japan in 2011. Wada wanted to dedicate part of the shop to exhibit these rackets. The space becomes a museum. In fact, it becomes a sort of a modern Noah's Ark for rackets. This metaphor inspired the elliptical form inside the shop and the sunshades outside the building.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The racket submarine is the new flagship store for Wada sports, a retailer specialized in racket sports goods. This design turns the elliptical metallic structure of the building into a gigantic fixture. Below the elliptical structure the racket products are aligned in an original fixture designed to maximize the efficiency. It makes it very easy to pick up each racket by the customers. The upper part of the ellipse is used as a racket museum displaying rare and valuable pieces.

OPERATION / FLOW / INTERACTION:
The furniture displaying the rackets is designed to allow a quick an easy access to all rackets on three different heights. The rackets are arranged in series along this elliptical display in the center. On the outskirts of the ellipse accessories and sport apparels take place. Stringing machines are placed in the center of the shop and the overlooking stage of the second floor. These machines use the Wada Bari techniques. The brands own technology for racket stringing.

PROJECT DURATION AND LOCATION:
Project start: July 2016. Construction start: April 2017. Project/Construction End: September 2017. Location, Designed and constructed in: Himeji City, Japan.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The building structure was constructed using a metallic frame on which metallic panels covers the exterior walls and wood panels for the inside. The panels were covered in different wall papers. The upper part of the ellipse is linked by steel pipes on which hooks for displaying the rackets can be attached. Bellow that, the racket display is a wooden made furniture that includes metallic pipe stands to keep the rackets vertical.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Gross Built Area: 412sqm W13050mm x D31330mm x H7440mm

TAGS:
sports, japan, shop, retail, architecture, interior, racket, tennis, badminton, commercial

RESEARCH ABSTRACT:
In the conventional sports shops, rackets are hanged in series of three to four pieces on hooks. This results in a series of problems; the rackets take too much space, it is impractical to take the rackets behind, let alone the low aesthetic rendering. Furthermore, this does not accommodate all kind of customers, from kids to adults and from shorter people to taller ones. The research for this project focuses on how to make a racket fixture more efficient.

CHALLENGE:
Using actual samples from various sizes of tennis and badminton rackets, the research run through different display alternatives. The best display pattern turned out to be arranging the rackets perpendicular to the customers so that a maximum number can be displayed yet can be easily taken in hand. The next step was to find the best angles and dimension of the shelves so that racket design can be seen and be used by different client physiognomies.

ADDED DATE:
2018-01-29 05:19:47

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1: photographer ©Stirling Elmendorf, Pharmacy, 2017.
Image #2: photographer ©Stirling Elmendorf, Pharmacy, 2017.
Image #3: photographer ©Stirling Elmendorf, Pharmacy, 2017.
Image #4: photographer ©Stirling Elmendorf, Pharmacy, 2017.
Image #5: photographer ©Stirling Elmendorf, Pharmacy, 2017.

Visit the following page to learn more: http://ktx.space/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
WADA SPORTS

PROFILE:
With its 30 years in business, Wada Sports is a company acting in the sports retail field and specialized in racket sports, namely Tennis and Badminton. This brand built its reputation in the Hyogo prefecture, Japan, thanks to its own original racket stringing technology.

NOMINATION DETAILS

The Racket Submarine Flagship Store by Tetsuya Matsumoto is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Tetsuya Matsumoto is also kept secret. This information will also be available later.
AWARD DETAILS

The Racket Submarine Flagship Store by Tetsuya Matsumoto is Winner in Interior Space and Exhibition Design Category, 2017 - 2018.



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